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Priorizar la expansión en mercados accesibles y de menor costo antes de competir en Estados Unidos

Al expandir una marca de comercio electrónico, conviene priorizar mercados con menor saturación publicitaria y alta receptividad (como Canadá, Reino Unido, Australia o los países nórdicos) antes de afrontar la intensa competencia y los elevados costos de adquisición de Estados Unidos. Las fuentes coinciden en que no se debe replicar ciegamente la estrategia doméstica en nuevos destinos, ya que el comportamiento del consumidor, las expectativas de compra y la efectividad del tráfico orgánico frente a la pauta pagada varían considerablemente. Algunas fuentes enfocan esta ventaja como una secuencia geográfica para marcas europeas o estadounidenses que aprovechan el idioma inglés, mientras que otras advierten sobre cómo el encarecimiento progresivo de los costos publicitarios obliga a ajustar la inversión y la retención.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 7 intervenciones distintas de Davie Fogarty, DTC Podcast, GaryVee y Oski de Haciendola. Son 7 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

market. The attention span, the competition level, um the way consumers are shopping, the what they're expecting in terms of offers and deals and speed and everything is completely different. And I I'm I'm not sure you can truly be successful with what's just worked well here in Canada and applying that in the States. And we're learning that and we're we've been making changes and they've been successful. But that's why I think we're making this big p uh this big push because you're right, we did spend a lot of time and a lot of uh more more than resources, just time building our brand and…

Ep 555: How Outway Got Back to Profitable 8-Figure Growth: Channels, Margins, & the Brand Moat Ahead · 2025 · comprobar

like, you know, 20% of your traffic from like, you know, Bangladesh or something like that and like that's just like where your factory is. So your workers are going on the um on the website, you're not going to monetize that Bangladesh traffic as much as you would like 12% to UK, you know, English speaking, middle class, you know, so you could kind of get a short list of countries that are really going to drive, call it 80% of your sales, go through the experience, see what's there. Um, if your if your top ofunnel is really not that, it's not influencer, it's not really like social, it's…

Bonus: Navigating Tariffs with Alex Yancher: Duty Drawbacks, Logistics & Arbitrage Abroad · 2025 · comprobar

the Nordics so the Nordics I say Denmark Finland Sweden even Ireland can be in it and Holland and Belgium so these markets combined are crazy strong markets we are quite big together you put them all into one campaign you know you don't do different one campaign for all and um then it's very important in English all these countries have TV in English all have a euro so all you have no problems all European Union all have the euro all have TV in English so you don't have to change anything just change from dollars to euros and even that if you don't do it it will still work but if you just…

Ep 541: Mastering the First Second: How Chris Erthel Hooks Attention in Meta Ads · 2025 · comprobar

that's where we come into play. Um, but I would say most brands at the end of the day they they like what works for them for us is probably going to work for like the top you know non- US markets like Canada, UK, Australia, EU even and often at a lower cost of acquisition or or like if all things the same if you're able like you say to get the friction removed on an international purchase so it looks like everyone's used to. It's got the right symbols and the right words and everything. Um, but all all things the same, the traffic costs in these other countries can be lower than what you're…

Bonus: Navigating Tariffs with Alex Yancher: Duty Drawbacks, Logistics & Arbitrage Abroad · 2025 · comprobar

connect with the US customer is I think where we're kind of trying to figure out. Whereas in Canada, I feel like, I feel like in Canada, we really, really gravitate towards that community and having those connections. And I think in the US, you gotta have to like, kind of put it in front of them more and like get them into it. And like, why? Like, why do you want to be part of this community and like, show them why you want to be part of this community? I think it's just like, it's been amazing to see how many people have been able to connect outside and like, like meet up across like states…

Ep 608: She Hit 100K Customers Without Running a Single Ad | Roo & You · 2026 · comprobar

a competition um the cpms are really high cpms are um a metric that i think it's a common mistake and we really want to launch our brands in some easier countries i might probably launch my product in australia because that's where i've had most my success the uk we get very similar results to australia as well so that's also great canada we do well there as well um

COMPLETE How To Source The Best Ecommerce Products To Sell For Beginners in 2022 · 2021 · comprobar

como Estados Unidos, Inglaterra, Australia, la competencia evoluciona, los consumidores se vuelven más exigentes, hay más personas haciendo publicidad. La publicidad y el contenido que hacen es mucho más entretenido, entonces hay que competir en un panorama más complejo. Y ahora tu CAC ha subido más, ya no son 4 dólares, ya no son 10 dólares, empieza a ser 15, 20 dólares. Y vas a ver que quizás tu LTV, tu rentabilidad pierdes al principio. Esto pasa en muchos negocios en Estados Unidos. Se van a pérdida, les sale caro generar un cliente, pero como el negocio tiene un gran potencial de…

LAS 9 METRICAS CRUCIALES DEL ECOMMERCE · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

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