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La venta cruzada solo es efectiva si complementa directamente la compra principal

La venta cruzada representa una fuente clave de margen, pero solo funciona si los productos adicionales son extensiones naturales y directas de lo que el cliente acaba de adquirir, en lugar de ofertas desconectadas o sustitutas que generen fricción. Para optimizar la conversión y no saturar al usuario, se sugiere limitar la oferta a una sola opción y fijar su precio por debajo del 50% del producto principal. Además, se advierte que estas ventas no siempre son inmediatas ni automáticas, requiriendo en ocasiones educar al cliente y evitar seguimientos excesivos que encarezcan la adquisición.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 5 intervenciones distintas de Alex Hormozi, Davie Fogarty, Oski de Haciendola y Perpetual Traffic. Son 5 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

the principle behind this is that items that are naturally used in conjunction products. This makes the add-on feel like it's sort of a natural extension of what you're already getting. It's enhancing the current experience. So, to that adds more value. Because remember, one of the biggest parts to this is that you're not only trying to increase your average order value, >> Mindful that you can't you don't want to deter from the initial sale. So, I think that's where a lot of people will do cross-selling wrong where it's like, also try this blemish serum because now you're competing and when…

Maximize Your Profits with These 6 Brilliant Cross-Sell Plays · 2025 · comprobar

And just to be really clear, the synergies of cross-selling products, I think, is largely overstated across most industries. But I've seen so many brands, like I've launched brands where it's like, oh, they want this dog product, so therefore they're going to want this dog product. And it's like, no, they're going to go to the market leader for that or they're going to go to Kmart for it. Just because we have their email doesn't mean that we can convince them otherwise. And it takes time. Like it takes like for that dynamic to shift. Now we're trying to walk someone through the process of…

$1790 Mentoring Call - Free Full Video · 2023 · comprobar

done this for 10 years, is more follow-up is better. And what the common wisdom dictates, when in fact, it's actually the opposite. In many cases, if you actually follow up too much, and it's not in alignment with your overall branding and what the ultimate goal is for your business, you might end up losing those leads and end up paying more to acquire a customer, whereas you might be getting

The Singular Fatal Mistake Service Businesses Make with Opt-Ins, MQLs & SQLs · 2026 · comprobar

Todos son complementos y esto es clave. Cuando ofrezcan otras cosas O sea, si le vendieron un pan a alguien luego no le ofrezcan un auto porque no te va a comprar el auto porque le acá vendés un pan. Tienen que ser como Si le vendiste un pan ofreces la mantequilla, por ejemplo. Tienen que ser complementos, esa es la idea porque si que ofreces cosas no conversan con la otra nadie te lo va a comprar y ese es el mayor error de las personas cuando tratan de venderle más al mismo cliente.

Emilio Puigrredon: Cómo Vender Toneladas Con Funnels y Upsells - E2 · 2024 · comprobar

but you got to limit the options. Don't offer like for well like what else do you want? >> Yeah. Like, oh, let's tell you about SEO. Let's distract you from what you're actually trying to do, right? No. No. >> Let's oh, we also do email and then we also do this. It's like no, pick one thing. back to that, so number one was identify complimentary product. Number two is limit your options. Like be super clear on what makes the most sense. And you're

Maximize Your Profits with These 6 Brilliant Cross-Sell Plays · 2025 · comprobar

And so, if you can list out the customer needs and think about before and after, it's the easiest way to think about it, then you'll be able to capture all of this gold in front of you. All right? And so, this is where a lot of the juice is squeezed. You go from, you know, you had 500 revenue, 250 in gross profit to, you know, 520 just by this example, right? Because you have a ton of extra margin in these.

KEYNOTE: Small To BIG. The Big 4 Customer Acquisition Models. · 2022 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

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