El SMS debe aprovecharse como un canal conversacional e inmediato en lugar de copiar al email

So first up, when it comes to SMS or really any platform, you want to converse and communicate the way that is native to that platform. And you want to model that exact same language in SMS. You want to make sure that it is all lowercase. It is all very low key, not very direct response and hard hitting sales language. Basically, all you can do in an SMS is to point that person to where it is that you want them to go. So instead of trying to sell them right in the SMS, you want to load that thing up with a huge amount of curiosity that then moves them across to another platform. And the thing…

Digital Marketing Isn't Hard, It's Misunderstood · 2026 · comprobar

drops that were limited edition so you develop scarcity but the best way to advertise scarcity is going to be the text message because you don't wait to another option I like is also offering limited special discounts for people that give the phone number so yes I'm yeah I saw somebody do a flash sale uh whatever it was but it only goes out via SMS because emails just sit forever and text based but it's urgency and scarcity together that's why you need to do the text messages because they're to

The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now | Perpetual Traffic EP 521 · 2023 · comprobar

the other thing I get a lot is people be like, yeah, but what would I say in those, you know, seven touch points? And I'm like, actually you say the same thing, same damn thing over and over and over again. You don't even actually have to change the verbiage, but you probably should, but just, just say, just say, Hey, it's now a good time to book. Well, yeah, well, but we're, you know, and the other thing these days with local business, it's almost all about text messaging. So it's, there's no real subject lines in a lot of it, but yes, there's email marketing. Absolutely. But in general…

Ep. 325: Follow-Up Sequences that Convert with Shaun Clark · 2023 · comprobar

clean this up. Okay, so we asked mobile or desktop. Like I said, if they're mobile first, we're sending them a text what we like to do on that very first is sending them an SMS, which is like confirming that we've got your contact and starting the conversation. All we want is a dialogue, right? Dialogues lead to dollars. So, we send that their emails. We always want to try to get a reply. And an example of how we on a scale of 1 to 10, how likely is it that you are going to actually look at the email I just sent you? Facts. I hate asset to you here if you ask nicely. live into it. Then you…

Why You’re Onboarding Your Leads Wrong and What To Do About It · 2025 · comprobar

exactly like email you send an email you send a text version of the email 10 minutes later uh to a to a whole list like you can do that on postcript you can do that on all the providers um will you make money at that probably is is it going to be like a really important channel for your brand if that's all you're doing with it like I'm not so sure now if you really want SMS to uh to to maximize its performance on a bunch of different vectors that's where you really need to start thinking about what is possible given the nature of SMS and um where you want to probably push your vendor to bring…

Bonus: Want more incremental revenue? Send more SMS! Postscript's Mike Manheimer shows us the way. · 2024 · comprobar