En tiempos de crisis, los consumidores mantienen la compra de pequeños lujos accesibles

about like the lipstick effect which is basically just like people are still spending money in a recession but they're buying smaller things that are maybe more expensive and luxurious just to feel that like Rush of buying something um so yeah definitely just thinking about like where people are what's going on with the cost of living and is there a way that you can kind of like use something like the lipstick effect to your benefit um and start like yeah selling like smaller versions of something at a discounted price like kind of doing the the cogs math there what do you mean by so the…

EP 336: Q4 Offer Testing Eleganza Extravaganza | AKNF · 2023 · comprobar

Um, I view, okay. So I think beauty, there's still a lot of tailwinds with beauty in general, because it is that sort of affordable luxury, you know, and I think it was Leonard Lauder who coined the phrase, the lipstick effect, um, to end recessions. Beauty tends to do really well and be very resilient. Um, I think there could be some trading down from more premium brands too, cause we're priced more kind of like Mastis. Like we're not as cheap as a, I don't know, clear sell, but we're not as expensive as a La Roche-Posay, for example. So we're kind of in that middle. So I think we'll be okay…

Ep 262: Hero Cosmetics - Ju Rhyu: Reversing the DTC Playbook and the $630MM Hero CPG Needs · 2022 · comprobar

open to new brands, right? It reminds me of like the lipstick correlation to when the economy crashes. Have you heard of that? No. No. Oh, like lipstick sales go up when there's a recession. Um, and it's people treating themselves to like smaller luxuries. Um, where like maybe they can't afford a new car right now, but those small treats that make them feel better about themselves and their appear and their appearance in like an economic downturn. I was talking to a jewelry brand about that Wednesday where they were like, "Wo, we never considered that like this might be our time. Like people…

EP 29: PART 2: How Pilothouse Connects Meta & Email for Spend Efficiency & Scalable Growth | TBWERP · 2025 · comprobar

couple things uh lipstick index um i think lipstick is gonna be the beauty is gonna be the last thing to go uh number two i actually wrote about this in the newsletter that went out this morning is like you know the first thing that's going to go in my fridge is the bougie ddc aioli um the last thing that's going to go is my heinz ketchup and starbucks coffee like i think it's the brands that have sustained for a hot minute are not going to go in a recession as quickly as the who you know what shray calls the who needs it type brands you know the brands that have built their business through…

Ep 238: Growth vs. Customer Experience: Cody Plofker and Eli Weiss from Jones Road Beauty Weigh In · 2022 · comprobar