Redoblar el mensaje de marca y prestigio cuando los aranceles encarecen un producto importado

cheaper now and if you are a non-local product the opportunity is if your product is still on the shelves you have to double down on your brand messaging to prove why your product is better than the now more affordably priced local one so you have an opportunity to put yourself in a sense of prestige

Trump’s Tariffs: The Marketing Opportunity & Impact Revealed | Perpetual Traffic EP 669 · 2025 · comprobar

You know, and you would think like tariffs were an interesting an interesting run for us because everybody was getting squeezed. Right. And the share of the wallet got smaller and smaller. Right. Like because people were we we saw that happen and we were like, this is going to be a boon for us. Like this is great. But the reality was it was more of a messaging opportunity than it was like a huge boost to sales. And I and I equate that to the fact that everything got expensive and we sell premium made gear. So it's like when you're when you're trying to make a decision between, OK, groceries…

Ep 620: How Origin Runs E-Commerce With AI Agents, From Media Buying to Diagnosing Defects · 2026 · comprobar