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Romper con las expectativas tradicionales del sector dental atrae y fideliza pacientes

Superar la percepción negativa o anticuada de la salud oral mediante experiencias de alto valor percibido, desmitificación de tendencias y reducción de barreras de entrada permite posicionar una marca y generar recurrencia. Mientras una perspectiva destaca cómo la sorpresa ante una mejor experiencia crea viralidad orgánica en industrias sin innovación, otras se enfocan en ganar autoridad desmintiendo mitos en redes sociales o en ofrecer primeras consultas preventivas sin costo para crear el hábito de volver.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 2 intervenciones distintas de DTC Podcast. Son 2 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

observation that the dental industry is this really enormous industry right everybody goes to the dentist about 140 billion in the us that's what i researched which is crazy even more this year is projected to be like 165 billion wow so everybody goes um but unfortunately many many people don't have a wonderful experience and the experience itself hasn't changed in decades don't even expect to have a wonderful experience at the dentist which kind of plays in your favor as well it's an incredibly low engagement category um and there is no expectation you're totally right it's just like i gotta…

Ep 174: Tend Merges Dentistry with Hospitality and Disrupts the $300B Space with Matt Fitzgerald · 2022 · comprobar

mean for us it was really important to be available and to be accessible and i think one of the main issues in healthcare a lot of the time is that it's inaccessible and people don't get the right information and i think oral health in particular and um is is very um subject to trends so you see the rise of things like charcoal which like all dentists pretty much hate um so it was actually really important to us in terms of uh communication clear uh you know uh information for our customers and patients that we were here we could answer questions we could talk to our customers we could find…

Ep 145: Spotlight Oral Care Goes Viral with Co-founder Lisa Creaven and VP Marketing Siobhan Nolan · 2021 · comprobar

preventative care is 100 percent free and so they get to have this incredible experience without having to turn over a single dollar out of pocket very cool preventative care is 100 percent free and so they get to have this incredible experience without having to turn over a single dollar out of pocket very cool preventative care is 100 percent free and so they get to have this incredible experience without having to turn over a single dollar out of pocket very cool it's really important for us that we're not episodic we don't want to just be twice a year maybe three times if you need a…

Ep 174: Tend Merges Dentistry with Hospitality and Disrupts the $300B Space with Matt Fitzgerald · 2022 · comprobar

Lo que dijo cada uno, y en qué minuto

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