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You know, they ended up spending in Super Bowl. And there was a lot of folks in the industry who wrote articles about this around like, well, they really want all out and invested into that. But part of the reason is like you can have the conversation around like, should I play it safe and just keep spending as I, you know, X percent of my revenue gets fed back into marketing. And then I keep, you know, step changing from there. Or I could invest a bunch of money, drive awareness faster, and then, you know, lift the entire category. So the question then becomes is like, is it the right time…

Bonus: Market Like an Investment Banker with Bradley Keefer from Keen · 2025 · comprobar

I mean, I think what we learned last year was, first of all, that the Super Bowl is a very unique period in time. When you have this sort of collective attention of so many people that if you have the right creative and you have the right strategy and you can make that moment incredibly impactful, it is an unbelievable ROI that you can get. But we really felt like, you know, sort of similar to the comments that Steven made, that we could create more surround sound opportunities around that singular moment so that you can make that investment last a bit longer. And so even leading up to the…

Super Bowl Advertiser Roundtable hosted by Gary Vaynerchuk and Jim Stengel · 2026 · comprobar

Two, I think we masterfully played what we believe in, which is surround sound, Super Bowl surround sound. It was just incredibly talked about for the 10 days leading up, including the fact that we ceded photos to the press anonymously of William eating cereal while he was driving, which was from the shoot but was interpreted by the general population as a real photo of him eating cereal while he was driving, which created a lot of buzz. And I really appreciated all the social creative and all the PR strategies we put in place to do Super Bowl surround sound. And if you do not use social…

Super Bowl Advertiser Roundtable hosted by Gary Vaynerchuk and Jim Stengel · 2026 · comprobar

history and he used this fight as the biggest marketing promotion ever for his every press conference that there was that product was placed front and center traffic which is insane on that exact same day is a huge huge spike in Jake Paul deodorant so this guy he funnels all of the attention that he gets from these Big Marketing promotions that he runs to this product which is absolutely

How To Build $1B Sales Funnel In 22 Mins · 2025 · comprobar

definition of impact longevity and uniqueness to the audience is going to be what Nascar did okay they had three different slots so they had a campaign thought that NASCAR's bid was the most impactful because they had three different spots and their first spot was like introducing a NASCAR current icon and then just it keept reinforcing and I because of the consistency of the ads showcasing it was doing good storytelling it wasn't just about the sport it was about the person and the just thought that it was leaning into an audience that was not very well served in the other ads so the reason…

Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One) | Perpetual Traffic EP 671 · 2025 · comprobar

ahead no I just like historically speaking the like Newcastle Anna Kendrick not a Super Bowl ad was the most impactful one for me where she had done one that wasn't aired but it was in the promise of you hired Anna Kendrick she thinks she's going to do a Super Bowl commercial and then you're not actually going to make it a Super Bowl commercial and she's like what the heck

Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One) | Perpetual Traffic EP 671 · 2025 · comprobar

around town all week I I continue to believe that experiential is grossly underrated I know why it's underrated because I'm empathetic that none of you can get it measured properly in your organization it's hard to measure right like I I think that Brands need to sample more Jim to be frank literally touch the product whether it's a consumable or even you know I'll use consumables if I'm or I think about the Super Bowl if you're nerds if you're reesus if you're Oreo if you're any of the brands that were also running Super Bowl spots to me next year in New Orleans do a heavy experiential and…

Marketing Lessons From Super Bowl LVIII · 2024 · comprobar