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Aferrarse al canal que te da de comer te lleva a la quiebra cuando la atención migra

El apego emocional o la confianza en el medio que actualmente genera ingresos es el mayor factor de riesgo ante los cambios en la atención del público, un patrón repetido en transiciones históricas como el paso de la radio a la televisión o de los medios impresos a internet. Las fuentes aclaran que el talento y las habilidades profesionales no caducan, sino que pierden relevancia si se ejecutan en plataformas que la audiencia está abandonando. Para evitar quedar obsoletos, se aconseja no confiarse del éxito actual y aprender a dominar los nuevos canales mediante proyectos prácticos en paralelo.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 5 intervenciones distintas de GaryVee. Son 5 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

And number two, you have to outside of your job build your skills in this world, otherwise you will be vulnerable. actionable. Please do not disrespect social networks. Every one of them, download and create for it on the side. Start a side hustle, sell peanut butter direct on Amazon and do all the creative on Instagram. Please learn the skills because you do not You are the most vulnerable creative generation because when this actually fully hits tilt in the next 5 to 7 years, you're going to be deep in your career and you're going to be judged for being part of this machine and you're not…

Surprise! Your TV Is Dead | Keynote With Young Creatives in Cannes, France 2018 · 2018 · comprobar

actionable. Please do not disrespect social networks. Every one of them, download and create for it on the side. Start a side hustle, sell peanut butter direct on Amazon and do all the creative on Instagram. Please learn the skills because you do not You are the most vulnerable creative generation because when this actually fully hits tilt in the next 5 to 7 years, you're going to be deep in your career and you're going to be judged for being part of this machine and you're not going to get the best jobs because you're going to be dissed for being a person of the print, of the outdoor, of the…

Surprise! Your TV Is Dead | Keynote With Young Creatives in Cannes, France 2018 · 2018 · comprobar

especially if you love advertising please go study what happened from 1955 to 1965 in the US because when the collective of our Carnage and opportunity happen at the same time the four biggest beer brands in America all collapsed because they were romantic about radio because there [ __ ] about this 30 second video [ __ ] um it was romance that put everybody out me about romance is it lacks disruptive trying to sell a 25-year-old in 2016 something through a [ __ ] it's dangerous to be the quickest way to go out of business is to be romantic

Wieden+Kennedy Gary Vaynerchuk Keynote | London 2016 · 2016 · comprobar

One great thing for all of you to read, those things, but you can Google this. Go educate yourself what happened when the radios lost the when the radio lost its number one spot to the television. It's the only thing you need to fully understand philosophically to understand what's about to happen over the next 10 years. If you understand that, you will be more mentally prepared for what you're about to deal with. And please,

Business Talk in Sydney Gary Vaynerchuk | 2016 · 2016 · comprobar

sand and I'll tell you this the number one quickest way to go out of business is to be romantic about how you make your money you're more than welcome to historic this is history repeating if you want to be a historian go read go and all the brands that were romantic and emotional about loving the radio and through that again we're not going back

Gary Vaynerchuk Vistage Keynote | 2015 · 2016 · comprobar

My biggest concern is there's a lot of people here who are actually having a good year. It also scares me to no end because if you're winning without the stuff that I believe in, it means that you're vulnerable. The reason you're seeing videos of me pop up talking about Toys R Us or Sears or other thing in trouble is because seven or eight years ago, they weren't doing the things that I knew they had to do to be successful today. That became their vulnerability. if you're doing that without producing a high volume of content every day you're immediately right this second vulnerable because…

The Secret to Success Is Context, Not Just Content | Sydney Keynote 2018 · 2018 · comprobar

harder to disrespect it but the skill that sits so heavily in this room doesn't go away it just has to in my one man's opinion it just has to change its context to where the stories are being months everything you do for living Works my argument to the whole goddamn Marketplace is you're telling these stories in places where people aren't anymore and it's declining by the minute

Wieden+Kennedy Gary Vaynerchuk Keynote | London 2016 · 2016 · comprobar

know that if I'm not right in 24 months, that it's over. Like I don't get to sit at the place where I sit. Like you're only as good as your last at bat. The market's constantly going to change. And so the copywriters that were the best at magazine that didn't believe in the internet because they were making money doing copywriting in the back of a magazine, well, they [ __ ] lost. Do you understand? They lost. And here's your business strategy. You're hoping it doesn't happen. You're sitting and saying, "Maybe if it just does Maybe if it just takes 15 years, I'll be out and I'm on the beach."…

Business Talk in Sydney Gary Vaynerchuk | 2016 · 2016 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 5 citas de esta idea

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