El marketing en redes sociales triunfa mediante reconocimiento y relaciones personales, no con venta directa o spam
- 6 fuentes la sostienen
- Esfuerzo medio
- Retorno alto
- Dicho en 2017–2022
Las plataformas sociales son efectivas cuando se enfocan en construir notoriedad de marca y establecer conexiones humanas, en lugar de utilizarse para buscar conversiones inmediatas de respuesta directa o enviar mensajes masivos. Mientras algunas fuentes analizan que plataformas como TikTok operan mediante consumo pasivo y repetición para generar visibilidad masiva, otras destacan que en B2B la ventaja radica en saber quién es la persona detrás de la decisión y construir una relación basada en sus intereses. En ambos casos, el éxito depende de comprender la naturaleza del usuario en la plataforma y conectar con él antes de intentar una venta.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 6 intervenciones distintas de DTC Podcast, GaryVee y Jyll Saskin Gales | Google Ads Coach. Son 6 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
I'm fascinated by B2B. I'm fascinated by B2B sales cold blasting emails, using LinkedIn to just spam people 24-7, 365. I built a $150 million agency in five-year period that you're trying to get to live on some social network and you can actually follow what they give a crap about and instead of giving them a spam email in LinkedIn you can actually figure out actually engage and create a gateway drug to a relationship that you then close business on. B2B is a piece of cake. You actually know the name of the human beings It's literally shooting fish in a barrel.
CBT AUTOMOTIVE CONFERENCE GARY VAYNERCHUK KEYNOTE | ATLANTA 2017 · 2017 · comprobar
i don't think we've passed a million views yet but it has the potential to pass a million views uh here in a couple hours hopefully that's the platform for virality right now right i think that's what i'm hearing from everyone else view it as an ad platform as well but i don't you're not gonna get that virality that you that you're getting you're not not going to catch surge of brand awareness like you can which is i think a really attractive part of growing that type of funnel been able to get 15 000 followers on a tick tock platform that you know is for young people uh so it'll be…
EP 114: BeardBrand's Eric Bandholz and the DTC Long Game · 2021 · comprobar
it absolutely is and there's a question is it just consumers and i'd actually love to answer this there's absolutely a b2b audience i think of people forget is like b2b is people like we are b2b we are businesses so like um people work at businesses and then they go home and they are a person so absolutely i actually just hired my accountant after seeing him on tik tok um and his story is similar he was like on the holidays and just loves accounting and sharing his knowledge posted some videos i was like i wanna hi he's my accountant now hire an account on tick tock um fbo but like yes…
Content Repurposing | TikTok Live Replay ft @socialtypro @the_google_pro · 2022 · comprobar
tick tock you're there just trying to find fun stuff that's new and exciting yeah and and so it i kind of put tick tock in the same level as like casually watching tv it's like what's the difference between tv and tick tock not a ton meaning it's kind of like i do both now usually at the same time that's usually why that's usually my email so the question comes and so the question comes is it's like is it a impression yes are consumers on there qualified yes are they thinking about purchasing your product probably not can you stick with them i think over time i think you'd have to have you…
Ep 188: If You Shelve It, Will They Come? With fractional CMO Bryan Holladay · 2022 · comprobar
company yes dude you have it better so I've done much better with my BB investments than might be to see investments in helping them on social you literally know the names of the people you're trying to reach I mean that's insane you know awesome that is veiners have been a gift compared to Wine Library anybody potentially could have been interested in buying wine beer liquor mate or media is super simple like on you the CMO of craft and Proctor and you know Toyota and Pepsi so I would make content on Instagram excuse me on LinkedIn and Facebook with ad dollars targeting employees of the…
People Are the Variable of Success | Q&A in Long Island New York 2018 · 2018 · comprobar
anything we look at tick tock is a big question mark right now we use it we have sort of decided to until we've tested it from a paid social standpoint and I think that one of the things that tick tock is lacking right now that they need to figure out how to do is to make it less of like a native feeling that are in a platform so you have like Google which is so intent driven right you go on Google to get off people and then you have Facebook which has done an excellent job of marrying the two and I think that's why as a social media platform monetizing has been no problem for them but then…
Ep 13: Ditch Discounts & Scale Your Store with IG Influencer Product Launches with John Hagan · 2020 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 6 citas de esta idea¿Y esto está hecho en tu producto?
Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.
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