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Ask yourself, if I did not already own this or build this or identify with this, would I choose it today? This breaks the sunk cost logic. It forces you to evaluate forward, not backward. This is when I asked him one question. If you got $100 million in cash today, would you put all of it in Google stock? The answer was no. That's the zero base question. It strips away all the emotional attachment to how you got the asset and forces you to evaluate whether you choose it again right now. Every time you're holding on to something you're not sure of, run the zero base question.

I’ll Delete Your Financial Anxiety, Just Give Me 18 Mins · 2026 · comprobar

Como le pongo mucho foco al ver qué cosas leo y no, de repente me he topado con un libro malo y lo suelto, tiro, ¿cachái? No tengo ese tema del costo hundido de No, es que ya lo compré, ya partí. Si el libro no me engancha, gusta, habla puras tonteras, lo tiro no más, no lo sigo leyendo y chao. Entonces no como que se me viene a la mente un libro que yo haya dicho, esta huevada es una basura y que me lo haya terminado por completo, tampoco.

De Cero Experiencia a Copywriter y Ghostwriter en 2 Años - José Regeasse - E74 · 2026 · comprobar

inperson model. The fallout questions that happen as a result of that is, well, what do I do with my in-person business? So there's something called a sunk cost fallacy in economics which basically means because I've invested XYZ before this moment I'm going to use that to cloud the current decision at hand right and so it's like what sunk cost is but it's basically you have a you have you've made an investment that is irrelevant in the in the variables of the current decision in front of you right and you're using that they've pivoted 100% to just going online because they saw the math. They…

My Address To The Gym Industry At The Onset of COVID · 2020 · comprobar

And what if I've already paid for it? That's called sunk cost fallacy. [laughter] For real. >> Okay. So I just give up, I don't try. Yeah. Some of the best money you ever spend is deciding to stop spending bad money. Um and I say this only having done it myself.

Helping E-Commerce Business Owners Scale · 2026 · comprobar