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Es mejor enfocarse en el cliente ideal que perseguir métricas masivas de vanidad

Optimizar el contenido y la presencia en redes para obtener volumen, likes o seguidores suele atraer a colegas o perfiles que buscan hacerlo todo ellos mismos, mientras que los clientes de alto valor consumen con discreción y buscan a quién delegar. Por ello, resulta más efectivo priorizar la autenticidad, aportar valor genuino e interactuar con criterio ante decisores específicos, aunque eso reduzca el alcance general. La estrategia exige buscar la profundidad sobre la amplitud, aceptando repeler a quienes no son el público adecuado o incluso aconsejar a ciertos prospectos que no compren si no les conviene.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 5 intervenciones distintas de GaryVee, Jyll Saskin Gales | Google Ads Coach y Perpetual Traffic. Son 5 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

have to be agenda driven so for me I think it's more about you joining Facebook groups you creating LinkedIn creative which i think will work for a lot of you and then target with ad spend against agencies and you replying thoughtfully you know you shouldn't map every single CEO that is a creative shop that you want to do business with follow her him on every platform and then thoughtfully leave a comment of two to three sentences to every post I genuinely believe depth wins the social game not with and I think everyone's buying into width so for me I think that's how you do it okay I think…

Providing Value CRUSHES Any Marketing STRATEGY You Have | Inside 4Ds · 2019 · comprobar

So you have to also think about, like, who you're attracting with the type of marketing you do. Like, Gary Vaynerchuk, again, I talked to him about this. His audience has become very much, like, the entrepreneur, the aspiring entrepreneur. And that's his audience, which doesn't really feed his agency. But for me, like, I decided to build a brand more focused on B2B. Like, I'm going to be in front of the, you know, I want every CEO, founder, CMO to know about me. But I don't need a million followers on Instagram because there aren't a million people I'm trying to work with. So it's that kind…

3 Steps to How Erik Huberman Built a $500M Marketing Agency | EP 515 · 2023 · comprobar

it is if you don't get the data from the hooks and because if you if you're just optimizing right and AI is just going to optimize for any type of data I can get if you are going after bigger clients you're not going to get any data and because they they don't provide any TOA like they're not going to op they might subscribe a little bit right so you your your channel can go really down attracting the wrong people I've seen and I'm like well you're not marketing I'm like but all your other stuff is like optimized for the DIY right not the some person I want to learn enough to talk to someone…

5 AI video tools you can’t live without with Ian Garlic | Perpetual Traffic EP 679 · 2025 · comprobar

I I definitely struggle with it and I've put together or I'm putting together a few things that I think will be really helpful for other PPC to you know write content for their ideal clients rather than other ppcs it's one of the biggest mistakes I see and something I literally get DMS about every day is hey Tom like I'm writing content I'm doing the giveaway posts which is a big Trend but I'm only getting other ppc's replying right so and it's not really like I'm just yeah going around in circles not really doing anything so that's a big um mistake that people make and yeah I Industries yeah…

Google Ads & Business Chat with Jyll Saskin Gales and Tomasz Abbott-Wieczorek · 2024 · comprobar

community I'm part of three four five other communities um I think that will be really surprising to a lot of people to hear because a lot of people come with the Assumption of hey like uh people in inside your community must only be part of your community again going back to the competition thing no to be completely honest most people in my community are part of at least two or three other communities in PPC sometimes even four or five right they sign up for and yeah people ask me a lot hey like I'm part of these communities you know I'm thinking about joining yours a lot of the time I will…

Google Ads & Business Chat with Jyll Saskin Gales and Tomasz Abbott-Wieczorek · 2024 · comprobar

getting more in depth versus what I've started doing more of now like a live Google ads account audit that's an hour um and that for me is like a really vulnerable place because it's like I'm not I didn't pre-check anything I'm cold in this Google ads account and we are figuring this is out together in real time and I did for and it was so much fun but I was a little scared going into each one just thinking like what if I don't find anything to say or you know but it was was great it was great and I find that those moments of vulnerability people really appreciate back at some of my top…

Google Ads & Business Chat with Jyll Saskin Gales and Tomasz Abbott-Wieczorek · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

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