Ser honesto sobre los límites y errores propios fortalece la confianza y retiene mejor a los clientes

And so that we can actually say, like, oh, for example, we thought apologies would be a bad sign. And we found actually apologizing did the opposite. When we take ownership and apologize, clients were like, oh, you actually took ownership. And we can trust you because you actually, you know, owned it. Like, that actually had a positive effect on the relationship. Even though we were apologizing because we made a mistake or something happened, the fact that we just apologized actually retained clients better, It was the opposite.

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Pero ponte tú me pasa que escriben clientes, ponte tú nos pasó a una de ellas, siempre nos escriben que, oye, se me cae el pelo, cómo pueden ayudar, tal y nosotros damos consejos y muchas veces los consejos es no compres y haz tal otra cosa, ¿cachái? Y me escriben, Laura, ¿qué le decimos a esta clienta? Mira, pasando esto y le dije, oye, dile que se vaya de urgencia al tiro y no compre nuestro tratamiento porque no se te puede caer el pelo un día para otro, la alopecia empieza a poco, hay distintos tipos de alopecia, pero es imposible que de un día para otro te quedes sin pelo, pues, cachái…

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also power in honesty of letting a business owner know or the marketing team that you're talking to of being really honest with yourself like this is my strengths I know a little bit about this so I can guide it but let's and and it's I think they actually most clients that are good clients the ones you want to work with actually have a greater appreciation for that rather than you operating out of fear and going trying to fudge it because the CH I know you lost a a couple of clients right at the start of my journey because I was trying to do everything got a lot more sustainability once I've…

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Pero yo no les yo eh lo que les digo, no vendan. Pues, si tú no tenéis un producto para el cliente, mejor no le vendas. Y muéstrale que la competencia es mejor en lo que Yo hago eso cuando no tengo una solución o cuando no tenía cosas, le decía, ¿sabéis qué? Yo no te puedo atender. Pero en la mi competencia y los llamaba, atiéndeme este Entonces, el cliente me compraba igual porque decía, huevón, me está recomendando la competencia. Es que yo vengo a ayudarte, ese es el rol mío, no es venderte. Yo hago negocios a largo plazo. Yo no te quiero para un ticket. Yo quiero que seamos amigos en 10…

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Right now I'm the only person that's client facing in my agency so I know the next hire is going to be something like an account manager. My question for you. I do a lot of local networking. That's how I get all my clients. My question for you is how do you gracefully transition to like giving them an account manager when they're really obsessed with you? By not selling them me. So how do you how did you frame that from the beginning with Because I imagine a lot of people come to you thinking it's Everybody. You're going to work with Gary. And then I'm like not true. Here's Maribel. You can…

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