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Construir y poseer propiedad intelectual propia perdura para siempre y supera a la fama personal

Crear y ser dueño de personajes o universos de propiedad intelectual genera un activo duradero que puede licenciarse en futuros entornos digitales y que escala más allá de la persona del fundador, a diferencia del contenido efímero que solo busca el impacto inmediato. Para construir marcas que trasciendan, se propone diseñar arquetipos o figuras heroicas —ya sea mediante la ficción o transformando a seres humanos reales— a través de formatos que encajen de manera auténtica con lo que uno conoce y colecciona. Este enfoque exige asumir riesgos creativos y adaptarse a los cambios del mercado en lugar de buscar protecciones para defender negocios tradicionales.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 5 intervenciones distintas de GaryVee. Son 5 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

Um that's a great question. So I don't consume a lot, but I'm gra- I gravitate a lot more to Vince McMahon and and Walt Disney. I love people that can create IP at a char- I think Vince McMahon built an incredible business model around IP. He gets people into characters like Hulk Hogan and Andre the Giant. They're based on humans. And unlike being William Morris or CAA or like a sporting league, he owns the IP. It's actually [ __ ] brilliant, right? Like he creates in theory superheroes out of humans. And the human can't take that IP with them. Like it's really smart. And then how he builds…

Surprise! Your TV Is Dead | Keynote With Young Creatives in Cannes, France 2018 · 2018 · comprobar

development I believe that everything I've accomplished in my career will be dwarfed on my execution of be friends I touch on it I believe that Walt Disney and Vince McMahon and Jim Henson are the prominent figures of modern character development Jim Henson and Walt Disney did it with fictional characters Vince did it with real human beings which I think is very fascinating the other two are dead so character development how to get people da by the way you know who my fourth one on that list is David Stern David Stern understood that Michael Jordan and Larry Bird and Magic Johnson needed to…

What Makes A Business Owner Successful In Career & Life? | GaryVee — In Search Of Excellence Podcast · 2024 · comprobar

wanted to you know i'm building out an intellectual property you know anybody who follows me somewhat closely knows i love garage sailing i baseball cards and you know i've i've i built vaynermedia i just never thought that i would have angry birds like i wasn't gonna develop i wasn't gonna write a fictional book my own intellectual property that i comfortable and i felt that i could nail there's something about the nft part and magic the gathering pokemon realm of that really feels real to me and so

The Night Before VeeFriends Launch | Clubhouse · 2021 · comprobar

Um that's a great question. So I don't a lot more to Vince McMahon and and Walt Disney. I love people that can create IP at a char- I think Vince McMahon built an incredible business model around IP. He gets people into characters like Hulk Hogan and Andre the Giant. They're based on humans. And unlike being William Morris or CAA or like a sporting league, he owns the IP. Like he creates in theory superheroes out of humans. And the human can't take that IP with them. Like it's really smart. And then how he builds up the story lines to get you to care. Very interesting to me. Uh same with…

Surprise! Your TV Is Dead | Keynote With Young Creatives in Cannes, France 2018 · 2018 · comprobar

scared of that I'll put myself out of business before I let someone else do it meaning I will adjust to the reality of the game by the way I can't cry about that we've built one of the largest global independent agencies in the world by making videos and pictures and marketing and social media and we've taken that money directly out of the Don Drapers of the world every dollar that VaynerMedia has is a dollar that Wyden and Kennedy or Crispin Porter or Ogilvy or Leo Burnett or Mindshare or Starcom had so if I'm taking from someone else I can't be a hypocrite if something's coming along that…

The Biggest Opportunity On Social Media Today l Money Rehab · 2024 · comprobar

Nobody has a clue including my inner circle of how much thoughtfulness I did in character development. This is my Disney. This is my Sesame Street. Like self-awareness is profound. The story of the tortoise and the hare is profound to every listener of this. So self-aware hare for me is a phenomenal story I get to tell for the next 50 years. And I can't wait to make self-aware hare more famous than Gary V is today because that will be the way I scale putting positivity into the world.

Self Esteem and Confidence Building | @TheDiaryOfACEO With Steven Bartlett · 2023 · comprobar

sustainable to be this crazy Disney Disney very bullish and I know I know Disney gets dragged into politics a little bit but I think intellectual property is one of the most underrated businesses of the future of VR and everything I don't think people understand how big owning IP is going to be

The Biggest Opportunity On Social Media Today l Money Rehab · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

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