El éxito y la escala de una marca DTC dependen de un producto sólido y una propuesta relevante

and then i think 3.0 which is maybe where i'd say where we're at now is like very much focused on uh function and relevance so like does this brand even have a purpose to exist is it just the you know 17th personal care brand or like does it really have a reason to exist is there some reason they exist whether it's a moat they have in their product or you know something else maybe community driven and um and disruptive in the space perhaps too like they're innovating on an idea whose time has come kind of thing is something i see a time and time again exactly and and it's all you know it all…

Ep 127: Slashing Customer Acquisition Costs with Nik Sharma · 2021 · comprobar

when our performance is down it's not the product's fault you know it it's it's not the Market's fault it's it's how we're marketing it and that's not something that you can say about every brand in D Toc is like sometimes it is the product's fault you got to bad Tam or you know just a bad product you know or an Al it's an also Rand it's not truly unique right it's not a truly right we run into this a lot um with as we're you know graduating out of being what we think of as a small brand into a real big brand is you do have to have

Ep 410: HexClad's Head of Advertising, Cam Bush Talks Omnichannel Strategy for Nine Figure Scale · 2024 · comprobar

PR they're probably the Diamonds in the Rough and I think there's a lot of the um I think having a celebrity really helps that right how do you get how do you get free traffic like instead of paying a dollar per session right we're out here spending you know spending marketing dollars paying a dollar per session or whatever the number is to get traffic to your website can you have a celebrity that you know that is passionate about a brand and that they start this brand whatever it is can you help them or can they sort of help Drive their 10 million followers on Instagram or something to a…

Ep 339: How to Build an Apparel Brand in 2023 - Jacob Rokeach, Fractional CMO · 2023 · comprobar

them a big part of The Voice or or creators starting their do you see that being like a big Trend that that could uh you know disrupt the industry if I was starting a brand today I would make sure I built my audience first right linear Commerce yeah it's you know very you know someone had very smart advice I think was the guy from Ottawa socks that uh you shouldn't run ads to get to a million dollars and it's you know as an influencer you can get two million dollars without running ads at all right when I talk to influencer businesses they never run ads because they're like no I'm just gonna…

Ep 337: How to be Hermes with Sean Frank, CEO of Ridge Wallet · 2023 · comprobar

the product development is the most crucial piece for any brand going from 100 to a billion like you can force 100 million dollars off of one SKU one category like uh but if you really want to be a billion dollar Lifestyle brand or whatever every single one of them has a second Anchor Point right like

Ep 337: How to be Hermes with Sean Frank, CEO of Ridge Wallet · 2023 · comprobar