El hábito de hacer clic en los correos se construye con valor continuo y enlaces claros
- 2 fuentes la sostienen
- Esfuerzo bajo
- Retorno medio
- Dicho en 2024–2025
Para maximizar la interacción, conviene condicionar a la audiencia a hacer clic ofreciendo valor relevante —como entretenimiento o contenido dosificado a modo de anzuelo— en lugar de limitarse a correos cerrados o puramente educativos. Los autores coinciden en que este hábito debe optimizarse a largo plazo equilibrando las peticiones a la lista, permitiendo una o dos llamadas a la acción bien diferenciadas por objetivo. Como matiz adicional, se destaca que dirigir a destinos reconocibles como YouTube o Google Drive puede mejorar tanto la entregabilidad como la tasa de clics.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 2 intervenciones distintas de Alex Hormozi. Son 2 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
and I want to encourage people to click because one of the things I think a lot of people try not to do is try to get people not to click or send too many links so sending too many links is a bad thing so that's true in terms of getting someone to click you want to regularly get people to click because you want your audience to be rewarded for clicking in general and so if you have a Blog that you send out don't put the blog in the email put a really interesting nugget from the blog in the email and then click there so that they can read it and so you're just you're training the audience and…
curiosity next tactical nugget clear CTA so I'm not going to harp on like of course you want to have a reason to do it and you have a reason to do it now and tell them exactly what they get those are you know CTA 101 but I think that having basically a continued interest CTA and then have a I want to take action and buy CTA are not terrible ideas to have in an email and so I'm not saying like I don't I'm not one of these people who's like only have one link only have one CTA I think you can have more than one but it's more that you only want to have one per audience or per objective now if…
providers and let me give you a 2011 Advanced TX itic if you want an even higher clickthrough rate and deliverability rate make the link something that's Google native and so if I want to send a YouTube link then deliverability if I want to send a sales letter I can have it be accessed in Google Drive because they understand vssl I can also have it uploaded to Google Drive and so sometimes these kind of like Hokey more duct taped look sometimes they actually convert even better so if you haven't tested it out
pretty crazy it's pretty good and so that is what I would be optimizing all my effort for but I'd be optimizing that over a longer period so think about it less about each email but think about what my overall uh CTR is for my emails in general because there are some emails that you're like you don't need to make the quote click ask as hard but we want to balance that over time so we're kind of like depositing before we withdraw a
Now, value can be described in different ways. If you have gag gifts, then it's probably gonna be in the form of entertainment more than it is education, right? Like people are gonna like, oh, let me, let me six ways to use trophies. Like, I don't know if I'm really into that. But if I see funny versions and maybe even emailing some of his content that's, that really does well might be a great strategy for him to get people to continue to click and basically reinforce that loop so that they want to open it.
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Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 2 citas de esta idea¿Y esto está hecho en tu producto?
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