El perfil demográfico real de los clientes difiere de las expectativas y varía según el canal o la fidelización

predominantemente masculinos. Como, ya sabes, solo un tipo de snack para hombres . Y luego, ya sabes, después de un tiempo... Ya sabes, miramos las estadísticas de GA y las de Shopify, etc., etc. , somos principalmente mujeres. Así que una de las cosas que estamos tratando de averiguar ahora es, ¿por qué lo compran las mujeres ? ¿Lo compran para sí mismas? ¿Lo compran para sus hijos? ¿Lo compran para sus parejas? ¿ Qué hacen con ese producto? Y eso es algo en lo que nos hemos adentrado profundamente en los últimos 2 o 3 meses, para ser honestos, es aprender más sobre nuestra audiencia y cómo…

DTC 165: Muddy Bites CEO Jarod Steffes Growing 1000% YOY By Delivering Delight and Mastering Memes · 2022 · comprobar

at the height it was like 65 percent uh female 40 45 male 1 um loyalty numbers and our subscription numbers it is actually more like 50 50 which is kind of crazy so the people coming back are split um to 60 40. again loyalists we're bridging a closer gap there on um on 55 more like 55 female cool um so pretty evenly split

Ep 170: Changing the World's Pleasure Baseline with Jen Batchelor CEO and Founder of Kin Euphorics · 2022 · comprobar

they no yeah we can see it okay so 35 Plus yeah um so that's interesting um demographics honestly no um our current customer base really like lives here 35 to 55 um but we have like a whole other customer base that is here um that is just young women versus all of our male cohort is older um I feel like this is is surprising to young and I think that our faces the way that we talk resonates with this crowd a little bit more versus like this is an ad and nobody can see us and I think it does lend itself to like I don't know that we're getting more of that older crowd because it's I think when…

Meta Ads Q&A Session (How to Audit a Facebook Ads Campaign) · 2024 · comprobar