Las marcas deben ceder el control de su mensaje para conectar con autenticidad y relevancia

Everyone's marketing strategies in this room has to be fully predicated on putting out as much creative to as small a group of people as they can afford in resources, in their money, and their time. The TikTokification of all social media has now happened and has changed everything we grew up with the last 15 years Putting out as much content that isn't trying to reach everyone but is trying to reach small specific groups thus rendering you being very specific is now the way to win in marketing. It used to be one big commercial with a bullshit tagline to try to reach all of you Now it's this…

18 Questions About Business, Greatness, Success And Kindness - With Shaquille O'Neal · 2022 · comprobar

I think more importantly, the question becomes the voice needs to be something that brings the most value to the audience and so the voice takes on a lot of layers. I think the voice should be all of the following. You, when you're out to dinner with your girlfriends. You, in the office. The founder, when he or she is golfing. what people don't understand is it's not a singular voice. There's a million different reasons why I would consider letting you cut my lawn There might be a million different things Even if it was just you, there's at least 13 different versions of you I have a funny…

70 Minutes of Social Media Strategy for Every Business in 2020 | Inside 4Ds · 2019 · comprobar

you too I implore you guys to start looking at influencer marketing very serious influencer marketing is grossly underpriced more so than anything I've seen except for Facebook three years ago and Google 10 years ago the only way to do influencer marketing is to give the product to the person and tell them to do whatever the [ __ ] they want with it the problem is the brands want to control the message and they may say that's offbrand they don't understand it's very much on brand because the interpretation of that product to that audience where that person intuitively understands that…

What's Next Conference Gary Vaynerchuk Keynote | Belgium 2017 · 2017 · comprobar

yeah I mean you have to give them complete freedom and every brand doesn't want to do that if you don't like what they're going to do then you don't have to pay them and you can cancel it but you've got to let them have freedom because they built their Audience by knowing Their audience and they know it will be authentic and your brand doesn't want to be associated with them anyway if they mail it in that's what a bad endorser is influencer is so the the one thing I would say to everybody is you got to let go your brand is not in control with you to begin with now go search your brand on…

VaynerX Presents: Marketing for the Now: Unlocking Creators and Culture · 2024 · comprobar

potential that they have to engage their audience and you're saying well of their potential so that's something you know they're also free to express themselves certain way but then from there like your point uh eric i think you're um it strips when you don't do that

Ep 46: Hassle-Free Influencer Marketing in 2021 with Roger Figueiredo, Hashtag Paid · 2020 · comprobar

are here those boundaries they don't want to be like they do like boundaries they do like getting direction and being pointed in a certain way but then from there like back up and let them do their thing and uh to your point uh eric i think you're

Ep 46: Hassle-Free Influencer Marketing in 2021 with Roger Figueiredo, Hashtag Paid · 2020 · comprobar