Combinar tienda propia, Amazon y wholesale impulsa el crecimiento pero exige proteger los márgenes y la marca

if you think about just our category as a whole, you know, we sell performance athletic socks or apparel in general, this is like a rough quote. I forget the exact percentage, but I think somewhere around 30% of all apparel sales were happening on Amazon in terms of online. So by not listing online, we were basically not presenting ourselves to a third of the market. And then socks in particular are somewhat of an impulse buy or like a a needs basis buy or what people buy in store when they're buying other things. So we need to be positioned where people could just stumble upon us and that…

Ep 555: How Outway Got Back to Profitable 8-Figure Growth: Channels, Margins, & the Brand Moat Ahead · 2025 · comprobar

one of our main things is it's going to be kind of a three-prong approach. We are going to do a large kind of influencer and creator marketing strategy and kind of outreach and uh and plan with runners and that's going to be kind of like mainly social media and YouTube. So partnerships with with influential people in running. And then we're going to work on collaborating with all of the largest run clubs in North America. So do collaborative projects and get involved with all of those run clubs. I'm going to actually fly to a bunch of them and like actually show up. Um, so that's two. Uh, and…

Ep 555: How Outway Got Back to Profitable 8-Figure Growth: Channels, Margins, & the Brand Moat Ahead · 2025 · comprobar

bestselling stuff on Amazon and in stores but all the new limited and kind of expansive catalog is still going to live on our Shopify store. Surprisingly, more of our basics and marino stuff that do really well on Shopify aren't doing as well on Amazon. And that probably comes down to just the athletic socks that have the very unique designs on them are quite novel and differentiated by anything else on there, so they do well. So that has typically been what we've merchandised in stores and on Amazon is kind of that product that's very differentiated where if you went into a wholesale in a…

Ep 555: How Outway Got Back to Profitable 8-Figure Growth: Channels, Margins, & the Brand Moat Ahead · 2025 · comprobar

strategies about a third of every Ecommerce product sold on the internet goes through Amazon they're the 800 pound gorilla if you don't price and have a strategy around Amazon and how it integrates with your brand Amazon is going to take your profits and you're

How to “Fool” Amazon on Google & Grow Your Business to Make More Profit | Perpetual Traffic EP 676 · 2025 · comprobar

Yeah, so we touched on earlier about Shopify versus Amazon. You have to do both aggressively. Yeah. So, the reason budget You have to do both. Yeah, people You still have to have it in your DNA. I don't care if anybody I don't care if nobody buys a single thing from you. I need you to have it in your DNA because Amazon will put you out of business. Yeah. You will get sucked into Amazon and you will die. and then as I just revealed earlier A huge focus on all three. Your own DTC, Amazon, and retail. All three fronts you have to play. And you have to play them like this cuz I know you don't…

Business Advice You Can’t Afford to NOT Follow (4Ds) · 2018 · comprobar

great growth year. I think we grew up like 40% or so year-over-year last year compared to 2023. Back to profitability, 8 figure sales. So like a lot of great of Q3 we're up 50% year-over-year compared to last year which was already very profitably. I just pulled actually our Q3 report today and our profit has gone up I think four or 5x. I think it's 5x since this period last year. So in terms of just yeah it's it's meaningful

Ep 555: How Outway Got Back to Profitable 8-Figure Growth: Channels, Margins, & the Brand Moat Ahead · 2025 · comprobar

zero zero and we have no immediate plans uh consider but we're very very happy you don't get to have a relationship with the customer we don't get to show

Ep 316: Ultrafine Branding, and ASMR Creative with Dan Demsky from Unbound Merino · 2023 · comprobar