Evaluar y gestionar la frecuencia publicitaria exige ventanas temporales precisas y rotación creativa

mean you can lower your per day because it's hard right you run tests like that and and you're kind of pulling all your data over two days I mean it's probably right but the reality is some stuff could happen in those two days like who you get shown to could be different than the normal so I'd rather spend less have it spread out over a longer period of time

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CMO or director of marketing you should have your internal team be giving you a weekly report on your spend how things at least table Stakes are just like bare minimum for any internal business but they have a monthly report that's all they get so in between then no communication no back and forth no telling them hey we tried this we're

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here's the thing. It's about time. 4.01 01 frequency over a month means somebody saw that the average person saw that ad once a week. That's how you reach a 4.01 frequency. Frequency should only be measured by day. When you measure it over periods of time, you're you're missing the plot. Uh

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John Moran. So when you're looking at the frequency here, the frequency is actually fairly, it's fairly high. When I said that I'm going against what people normally do, a lot of agencies out there are like, well, once you hit 2.2, 2.3 frequency, you're over showing, you got to pull back. Yes. You're over showing when you're capturing demand. I'm showing as to people that have shown signals that they want it, but are not interested in me. Stop going after that. That is a demand capture tactic. The demand general. Hopefully you're showing them different types of creatives.

The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran | PT EP 614 · 2024 · comprobar

Two more columns that can be helpful to add are unique users and average impression frequency per user. Unique users tell us how many different users That means we had a pretty low impression frequency per user. On So basically one time. If you're running an ad for a really long time, especially to a smaller audience, then you may see this average impression frequency per user increase. For example, like I saw aware of. If your impression frequency per user is going up to like four, five, six, you may want to refresh your creative so you're not just showing the same people, the same ad again…

How to Run Gmail Ads in 2026: Free Google Ads Course | A Step-by-Step Guide · 2025 · comprobar

And potentially the most powerful truth you need to understand before we go on is that there is no shortage of your ideal customer. You haven't even begun to exhaust anything beyond a small percentage of the audience. What is your reach in the last 90 days? What's the frequency against those people? Let's say it's 1 million people reached at a frequency of 3. That means 1 million people have seen your ad on average once every 30 days. Just because somebody doesn't buy on the first touch doesn't mean they've already made a decision not to buy.

This Facebook Ads Lie is Killing Your Business! · 2026 · comprobar

If your frequency is too high, just wait. And as your audience continues to grow, your frequency will come down. And because you're teaching the machine how to do things better, the turtle, right? Then this frequency will also come down because your CPMs will also come down because you're improving your relationship to the platform. If you're running cost caps in ASC, it will only ever go up.

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