Monetizar el conocimiento experto requiere valorar el propio tiempo, especializarse y ajustar los precios a la demanda

And so I'd pay my 30 grand but I paid 30 grand and I would just say like, I'm good at sales. Let me review your sales scripts. Let me review your sales calls And I would just do that I would do four, six hours of work But I want to learn what you have. is I always knew that if I gave six hours, somebody might give me one. But the thing is, is their one hour was still more valuable. And so most people are too cheap with their time even though they're poor. If you've got the time, give it to somebody else and they'll probably give you something back. they're going to compress a year of learning…

How the Top 1% Actually Think About Money · 2026 · comprobar

about it that way so let me see on my wall here I have my various revenue streams so like the podcast I do for free um I actually it takes me two and a half hours beginning to end to do a podcast episode plan it record it edit it schedule all the content Etc um two and a half hours of my time is just under ,000 dollars of my time so I'm like is every podcast episode going to bring th000 in Opportunity over the next year or two I'm like it absolutely will I I see that in the clients that come through from it but for example some of the free things I killed I had this free Google ads ebook…

Google Ads & Business Chat with Jyll Saskin Gales and Tomasz Abbott-Wieczorek · 2024 · comprobar

raising the price um of your course from I think it was $29 a month to $49 a month right yeah so I launched my inside Google ads course I remember it was 2222 February 2nd 2022 I was like it's a cool date I have to use it at 29 a month or $290 a year so you get two months free um and by September I had had a 100 people join I was a good proof of concept raising the price and then when I raised the price it sold so much better and you know the $29 a month price point I said it there because I didn't feel confident that people would want to pay me every month for my expertise which feels so…

Google Ads & Business Chat with Jyll Saskin Gales and Tomasz Abbott-Wieczorek · 2024 · comprobar

and when I started that business I started at 150 an hour and by the time I finished that that business it was 300 an hour which was still cheaper than a that coming into this business so when I first launched coaching it was 200 an hour and then I did a price increase to 250 and then a price increase to 290 I was 290 for a while and then it was actually when I um went on Matt leave uh so we're talking 2023 2024 I would take a few calls just with existing clients but I charged 350 because I was like I have very limited time 350 an hour and I been charging that all year and like November was…

Google Ads & Business Chat with Jyll Saskin Gales and Tomasz Abbott-Wieczorek · 2024 · comprobar

business as well you know when I started around that term uh in 2021 you know very clearly I had five topics I talked about um Google ads Google analytics this was UA free Google tools content marketing and starting a business and I this struggle I had a lot in 2022 and 2023 of like how much do I want to go all in on Google ads which feels comfortable to me but also risky versus ensuring I'm Diversified and it actually born that I said you know what like f it I am a Google ads expert I am I own that title I don't want to become a ga4 expert and I'm not let's throw that away in terms of my…

Google Ads & Business Chat with Jyll Saskin Gales and Tomasz Abbott-Wieczorek · 2024 · comprobar

different things yeah so I put kind of rules and guidance in line for myself so for example although I will make exceptions like for speaking opportunities if attendees pay I get paid if attendees come for free I come for free so there have been a variety of times when I've been invited to speak at conferences that are like brand name and big but they want me to travel for free and speak for free and attendees pay four figures and so I'm just like that's not worth it to me not because I won't potentially get an opportunity there but the opportunity cost of being away from my business for that…

Google Ads & Business Chat with Jyll Saskin Gales and Tomasz Abbott-Wieczorek · 2024 · comprobar

remember when launching my podcast I read this stat something like you know 70% of podcasts never publish more than three episodes and like 90% never publish more than 10 because yeah when into the ether you know um and it wasn't until I had been five months into my podcast was the first time that a coaching client said to me I found you through your podcast and that same week two more people Saidi found you through your podcast and it was the first time I people to me saying that the discovery happened through the podcast it was five months in it it's a weekly podcast so I was a lot of…

Google Ads & Business Chat with Jyll Saskin Gales and Tomasz Abbott-Wieczorek · 2024 · comprobar

free how do I feel about free okay I have a lot of thoughts about free but what it comes down to is this give it all away for free all your knowledge my mentality is give all your knowledge away for free because people come hire you because they don't want to do it Google ads and they'll see how much I share on social media like Jill aren't you worried like people won't buy your courses or they won't buy your coaching if you're giving all like no the information is what establishes me as the expert and I feel comfortable giving away everything I know for free but if you want it customized for…

Google Ads & Business Chat with Jyll Saskin Gales and Tomasz Abbott-Wieczorek · 2024 · comprobar

Google um it was mid pandemic I was working from home I didn't see another role of Google I wanted and this was hard like I was making really good money like 300,000 a year working at Google startup I've been Consulting with um through Google for startups and they were like oh want to come be our CMO we match your salary with hindsight red sure why not I worked there for two weeks it didn't work out and then I just found myself like frick I'm unemployed started posting Tik Tok videos out of boredom and then was fortunate that that took off and I was like oh gosh I guess started you know…

Google Ads & Business Chat with Jyll Saskin Gales and Tomasz Abbott-Wieczorek · 2024 · comprobar