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El contenido debe enfocarse en alimentar y ser citado por la IA en vez de captar clics directos

Con el auge de las respuestas generadas por inteligencia artificial en los buscadores, la creación de contenido ya no persigue ganar tráfico directo o posicionar palabras clave, sino servir de base para que los modelos de lenguaje citen a la marca como fuente de autoridad. Para lograr presencia en estos resultados, se requiere construir bibliotecas de contenido sólidas y distribuir la presencia de marca a través de múltiples plataformas. Sin embargo, mientras algunas fuentes advierten que los grandes presupuestos y el volumen masivo amenazan con monopolizar los resultados, otras señalan que el pensamiento original y la perspectiva humana son la clave para diferenciarse.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 5 intervenciones distintas de DTC Podcast, Jyll Saskin Gales | Google Ads Coach, Perpetual Traffic y Professor Charley T. Son 5 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

Comprender las necesidades de tus clientes o clientes potenciales, no solo las palabras clave que utilizan en sus búsquedas. Creo Ahora tenemos que trasladar nuestra forma de pensar a la de consultas o indicaciones obviamente más extensas, ¿verdad? Simplemente llámalo una indicación. entender lo que la gente realmente busca y luego responder a tantas preguntas como puedas con tu contenido con tu experiencia y autoridad únicas, uh tu experiencia todas las señales EAT que traducen directamente en visibilidad e inclusión de IA sindicación de contenido Los LLM se entrenan con grandes conjuntos de…

Google AI Max: What You & Your Landing Pages Need to Know With Andrew Miller · 2025 · comprobar

again here it's not just about the social media it's about owning page one to 100 on Google cuz if you're talking 10 times a hundred times more content who's going to show up more often when people are looking for the things you about influencing chat GPT and Bard and other AI software because they look to what's out on the internet to feed their system one of the reasons that you can go to chat GPT or Bard and type in the 322 method is because I have thousands but it's an unimaginable volume of information that is overwhelming these AI system about what I have to say and

Efficient Video Creation: How to Make 1000+ Videos in 30 Minutes · 2024 · comprobar

On the flip side, it makes it really easy for me as someone who creates a lot of content to build trust and stand out. There's just so many people posting things about Google Ads where so obviously the thinking was done by AI. I have no problem using AI to help you draft your post, especially if, you know, you're learning to write. But when you outsource the thinking to AI, there's so much of that crap out there that in a way it's almost like, well, that makes a lot easier for me and for you and folks who do have original thoughts and perspective. Because it's just so much more valuable today…

In The Zone with Jyll Saskin Gales & Menachem Ani · 2026 · comprobar

gone off the rails here we're not we're stuff that Google then gobbles up again good enough for Google to use or for of these thoughts that AIS can build on because from search to that page that was I'm just repurposing it like they could the the value that the user brings

Avant Post - Opening Pandora's Search Box: Google vs AI with Rogue Ex-Googler, Ben Kruger · 2023 · comprobar

we've been we've been preaching content marketing on the d2c side for years now and all brands are kind of flowing into it but it means that you've I I think in that environment where this it's generally changing all the time it behooves you to create all this content that Google can construct into the funnel for you in a way right like I'm interested to see you know the more the more content you put out there the better of a of a bread crumb trail that that Google's able to set up for you or be able to construct 100 from it yeah because what a lot of people so

Avant Post - Opening Pandora's Search Box: Google vs AI with Rogue Ex-Googler, Ben Kruger · 2023 · comprobar

landscape. So, um what impact is are LLMs having on um SEO? Um so, across the board, thoseformational searches, which SEO has relied on for a very long time, um we're seeing falling clickthrough rates simply because the answer is already in the search engine. there's no need to go across to the website to read or uh learn about what was your initial question. Um so as it's getting answered I think the measurement question is one for um SEO to understand which is what is the value then of appearing in AI overview as opposed to tracking your clickthrough rate tracking your clicks to site. Um…

PPC Live Online #18 · 2025 · comprobar

that though turning to consolidation where it's just like you know it's a whole exciting world of like Procter and Gamble now like look are we only gonna see Big Brand you know what I mean like that's what I worry about sure next yeah that's a good call out um consolidation is the money yeah like ideally it's some sort of auction system to take that away from from somehow to take that away from the Giants um I was gonna say though a lot of this kind of already exists today like they've got the frequently asked questions they're pulling weathering like a lot of it does exist today you know…

Avant Post - Opening Pandora's Search Box: Google vs AI with Rogue Ex-Googler, Ben Kruger · 2023 · comprobar

Lo que dijo cada uno, y en qué minuto

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