Un podcast local o de nicho atrae clientes sin necesidad de promocionar tu propio oficio
- 5 fuentes la sostienen
- Esfuerzo alto
- Retorno alto
- Dicho en 2017–2019
Lanzar un podcast centrado en los intereses de tus clientes o en la comunidad local te posiciona como el anfitrión y actúa como la parte alta del embudo hacia tu verdadero negocio, sin necesidad de vender directamente tus servicios. Esta estrategia no requiere audiencias masivas, ya que un grupo reducido y bien contextualizado de oyentes basta para generar clientes de alto valor. Aunque algunas fuentes sugieren enfocarse en aficiones específicas o temáticas comunitarias, la mayoría propone crear un formato hiperlocal entrevistando a empresarios de la zona, con un alcance que puede ser local o nacional según los recursos disponibles.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 5 intervenciones distintas de GaryVee. Son 5 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
Yet everybody here can take those same dollars and do a six part mini series in audio form and create a six part documentary in podcast form around the behaviors in their industry or creative that's interesting to their users. For example, I have a lawyer friend who's starting a golf podcast because he's trying to reach high net worth individuals and a lot of them play golf. He's not starting a lawyer podcast because nobody wants to listen to that. He's starting an interest podcast as a gateway drug to his services because the law firm is bringing you the golf information.
Amazon was Google's Biggest Advertiser | Oslo Business Forum Keynote | DailyVee 352 · 2017 · comprobar
that every one of you has the ability to start a podcast that is a small business or community show based on where you live the st. Louis business podcast is a to start a podcast I call it the high school party rule I want to take you that kid as a mid-level popular kid had the great idea of being the person that threw the party so the popular kids kids popularity exploded over the next year or two the person that hosts the party has the leverage if you start the st. Louis business podcast show and then you spend five hours DMing emailing and reaching out to all the other business owners in…
How to Take Full Advantage of the Internet in 2020 | AIME Fuse Keynote 2019 · 2019 · comprobar
interested in I'll tell you why I think if you started a podcast called the Boca small business forum you would crush used this is something might eat everybody I know Nick and I know you guys have heard this multiple times the high school party concept which is if you host it you have the leverage so it was always fasting and showed a bow or big shout out Alan did it in my high school took advantage of his pants and parents not being around through the parties went from a c-plus he was be biased when he first came but one right to an a popularity cuz he hosted the party again whether it's…
Providing Value CRUSHES Any Marketing STRATEGY You Have | Inside 4Ds · 2019 · comprobar
I think that you should put out a podcast each week and talk about helping people and I think leveling up your ideas works too like if you started where do you live ma'am? Colorado if you started the Colorado helping people you know podcast the CHP welcome to the first episode of the CHP today I'm interviewing Karen Thompson an incredible doctor from downtown Denver and the whole macro of the show is helping people as the show brings people value even a small group of 400 people that listen to it in Colorado the likelihood of 12 of those people using you once they even you don't even have to…
How to Get Your Business the Most Attention Possible | Game Changers Summit Keynote 2019 · 2019 · comprobar
sense yep and what you want to do is create one anchor piece of creative that is your show that becomes the catch-all top to everything if everybody here leaves with a podcast and that is really where I'm going more than the blog then I've won because I really think it will work you know not everybody's gonna be good at it but when you do very narrow podcasts you only need a very small group of people listening this is not about making the askgaryvee show you know you get seven people to listen and to become customers for a lot of you it's going to be our high positive especially when you're…
Providing Value CRUSHES Any Marketing STRATEGY You Have | Inside 4Ds · 2019 · comprobar
I would also very much consider doing a podcast I mean back to being the mayor like if you started the Chattanooga business podcast your landscaping business the Chattanooga business podcast and interviewed business people here it would just bring awareness do you want to co-host the show and it's called New Goliath for 11 episodes and it's going to lead and it's going to lead to business it's been so much fun and it performs really well people watch the whole video it also leads you to go to the open the new restaurant you walk in and somebody says hi to you they know who I am then convert…
70 Minutes of Social Media Strategy for Every Business in 2020 | Inside 4Ds · 2019 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 5 citas de esta idea¿Y esto está hecho en tu producto?
Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.
Ideas del mismo tema
- El contenido educativo gratuito y sin barreras pre-cualifica a los prospectos y facilita las ventas
- El contenido debe generar confianza y resolver objeciones antes de pedir la compra
- El contenido debe adaptarse al contexto y la psicología de cada plataforma en lugar de clonarse
- El contenido debe estructurarse según su función estratégica en lugar de perseguir solo viralidad
- El presupuesto y los primeros excedentes deben destinarse a la producción o amplificación de contenido
- Es mejor enfocarse en el cliente ideal que perseguir métricas masivas de vanidad