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Construir temprano en plataformas de voz garantiza una ventaja competitiva decisiva

Los asistentes y dispositivos de voz se perfilan como la próxima plataforma dominante de búsqueda y consumo gracias a que reducen drásticamente la fricción frente a las pantallas. Apostar tempranamente por estos canales permite adquirir atención a bajo coste y posicionar una marca para evitar que el algoritmo del asistente elija por el consumidor. Aunque las fuentes difieren en los horizontes temporales de maduración —desde 36 a 48 meses hasta una década—, coinciden en comparar esta etapa emergente con el nacimiento de las aplicaciones móviles en 2009.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 3 intervenciones distintas de GaryVee. Son 3 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

which emerging platforms do you see with the biggest potential for a steal deal right now? Alexa skills and briefings I believe that if you're quick to building briefings and skills and if you don't know the difference between an Alexa skill and Alexa briefing you literally just google it and in about 15 minutes you'll know but one is just passive information one is more AI and understands it can go back and forth I do believe that is the clear black and white emerging space in our society

Amazon was Google's Biggest Advertiser | Oslo Business Forum Keynote | DailyVee 352 · 2017 · comprobar

the current internet which is wildly visual I'm very aware that the audio revolution of our society is coming what up to the platform but we are all very close to being in an era where we order a pizza or where we get our plumber or how and where we navigate by talking to a voice device not to our phone as voice becomes the platform and less happens on this which seems foreign now because we a voice device it will no longer be visual and written which will lead to less opportunity to grab attention to the current opportunity landscape which I'm going to remind everybody is quite remarkable…

How to Get Over Your Fear of Judgment on the Internet | Senior Bowl Summit Keynote 2020 · 2020 · comprobar

I sit here today believing in Alexa skills and Amazon's big push for Alexa and Google Home and the future Apple HomePod. I believe in that space not because it's showing ROI today, but my intuition on consumer behavior tells me in 36 months, in 48 months, every single person here is going to interact with an AI-based speaker or device and do search queries and buy products and interact in that environment. And so I am betting on voice, both podcast and Alexa skills and Google Home and all those skills, because I know that is the thing we're going to buy into.

Amazon was Google's Biggest Advertiser | Oslo Business Forum Keynote | DailyVee 352 · 2017 · comprobar

bit like the railroad coming into continents and voice is maybe the new railroad voice is definitely a watch is like saying that an app on the iphone in 2009 is just that the amount of alexa skills and google skills and apple skills they will be the tollbooths of our society in a decade let me remind you of you alexa skill right let me just remind everybody in this room the following things are just iphone apps facebook instagram right uber right so the biggest companies in the world in my opinion in 10 or 15 years have the potential to just be an alexa skill on top of an alexa device right…

13 Core Business Principles to Start IMMEDIATELY | Auckland Keynote 2019 · 2019 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

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