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La experimentación con pauta publicitaria permite validar productos, audiencias y mensajes con rapidez estadística

Ejecutar pruebas estructuradas mediante campañas de anuncios pagados permite comprobar rápidamente la demanda de un producto, la audiencia objetivo y los ángulos de comunicación más persuasivos antes de comprometer inventario o meses de desarrollo. Las fuentes sugieren organizar estas pruebas mediante matrices o capas (desde el tipo de embudo hasta elementos específicos de la página) y priorizar hipótesis por su impacto y simplicidad de ejecución. Los resultados estadísticos obtenidos con estos experimentos de bajo presupuesto sirven para orientar tanto el roadmap de funcionalidades como la adaptación del onboarding y el escalado comercial.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 4 intervenciones distintas de DTC Podcast y Professor Charley T. Son 4 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

yet how to prioritize their roadmap and part of what this is telling them the experiments we've run for them is here is who wants what you're selling and here is the features they care about uh by now it's like 36 different ways of creative message audience because fundamentally you've got to solve three things to go to market right who's your audience what is their problem what do you offer to fix and by doing that with a quite complex Matrix of different solutions and different audiences we're able to find two or three that statistically outperform against and with that then you're able to…

FACEBOOK MARKETING FLITTER IN THE TWITTER: Trevor Longino & Charley T discuss targeting post iOS14 · 2022 · comprobar

step one you've got your site going you want to start doing C testing first thing you want to do is identify key audience segments this is going to differ from your brand um depending on what you have uh I usually recommend if you don't know where to start start with warm traffic and cold traffic and prospecting those are two very clear lines very two very clear audience segments you already have them split out in your ad accounts uh but it might be different maybe that's men and women for your audience um maybe that's young vers old whatever your key audience segments are break out two or…

Ep 446: Art of Not Leaving Money on the Table - CRO 2025 with Warpdrive's Brett Turner | AKNF · 2024 · comprobar

because you haven't learned your business yet and Facebook is when you when you're running Facebook ads to answer business questions around who's my audience what do I sell you're you're spending money instead of time and what you can do is in 90 days 18 different experiments around audience at the end of 90 days you've answered what's my funnel and then you're able to you do so you can spend six months which is going to be 200k in the salary and maybe answer it or you can spend a month and get that answer spend 20 30k in money but it is one of the most agile in terms of pivoting and it's one…

FACEBOOK MARKETING FLITTER IN THE TWITTER: Trevor Longino & Charley T discuss targeting post iOS14 · 2022 · comprobar

things focusing on the testing root map these things can H uh the testing Road per permites you to to think and to is more simple to action okay to the you um it teach you how to prioritize your uh your hypothesis and your actions according to your goals and to your to to uh not work less but work in a in exclusions for me for example the the technicism that is not so it's not marketing this the the user want to see something that is is great for him okay and so I have method to test my hypothesis to validate

I Spent 30 Days Mastering Facebook Ads and CRUSHED It! · 2025 · comprobar

by using Facebook to relatively inexpensively answer the question of who cares about my product and what language persuades them so like broadly speaking change how you think about Facebook for a moment and if you don't have it as a system to drive Revenue right now but if instead you say I have three billion people on this platform and I can ask them all questions and every ad that I run once I segment it into an audience that I've controlled up if I run identical ads to 20 year olds and 40 year olds who have an interest in a particular space given I can see and can replicate a difference in…

FACEBOOK MARKETING FLITTER IN THE TWITTER: Trevor Longino & Charley T discuss targeting post iOS14 · 2022 · comprobar

it like you took my creative testing framework that we go over and turned it into like product testing for for brand development while so you can vertically integrate things plus took it to an Nth

I Spent 30 Days Mastering Facebook Ads and Got Astonishing Results · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 4 citas de esta idea

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