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La objeción de no poder pagar es un problema de valor percibido y no de dinero

A través del ejemplo de vender un Ferrari por cinco mil dólares, se plantea que las personas siempre consiguen el dinero cuando la oferta es indiscutiblemente atractiva, demostrando que la objeción de precio ocurre cuando el cliente no percibe suficiente valor. Las fuentes coinciden en que el obstáculo radica en la falta de ingenio o entendimiento y no en la escasez de recursos reales. Además, se enfatiza que transmitir este valor es responsabilidad del vendedor y no una deficiencia del prospecto.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 3 intervenciones distintas de Alex Hormozi. Son 3 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

all right so the first and obvious one is i can't afford it anyone get this one right couple people two people have gotten this you guys have the best leads give me your leads um and so the easy question that i use to explain to our sales team because it's really about breaking their beliefs beliefs is if we were giving away ferraris right now for five grand do you think they'd find a way to get the money yes so that simply they do not understand the value we're trying to provide and if you can get your team to believe that then they understand that it is always their fault if someone cannot…

How to Sell Better than 99% Of People (4 HOUR ULTIMATE GUIDE) · 2024 · comprobar

objections alright so the first and obvious one is i can't afford it anyone you guys have the best leads give me your leads um and so the easy question that i use to explain to our sales team because it's really about breaking their lease beliefs is if we were giving away ferraris right now for five grand do you think they'd find a way to get the money yes so that simply they do not understand the value you're trying to provide and if you can get your team to believe that then they understand that it is always their fault if someone cannot afford the program

30 Minutes of sales training that will explode your business in 2022 · 2022 · comprobar

If someone's saying details, it's going to be preferences. It's going to say, I want your thing my way. And so we need to overcome the fact that if they change the variables, they change the outcome. And all the closes around details are more or less going to be around basically that fundamental line of reasoning. If someone says money, then you're going to basically zero in on value because nothing is ever too expensive. It's just not worth it. Right. If I was giving you a Ferrari for five grand, you would find a way to come up with five grand, of course, which then leads to the second…

The Ultimate Sales Training for 2026 [Full Course] · 2025 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 3 citas de esta idea

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