Priorizar la prospección y la marca sobre la venta directa impulsa el crecimiento a largo plazo

actually uh down $1,200 so we spent $6,100 and then we reduced it 20% down to 4,883 so we took back 1,60 and spend and our conversion value went up 55% went from 14 to 21 so we reduced spend on brand and still got 55% more increase this is about an 80% increase on Amazon so the global lift we saw 80% more buyers on Amazon than we did on people now we're down to a blistering 2.3% cold traffic inside of the Google ads 97.7% cold or warm 97.7% warm means that I move here we get there yeah and that's keep hitting record weeks every week on Amazon because we're scaling meta yeah

The #1 Secret to Spending Less and Making More on Amazon | Perpetual Traffic EP 665 · 2025 · comprobar

at of course their traffic splits. They were always spending a lot of money on Google ads. Meta ads uh were responsible for about 5% of their uh paid media and because that hadn't been working for them for years, we wanted to push more on Meta and decrease their ad spend on Google and funnel in more new customers. So the majority of our strategy was centered around new customer acquisition. Um so we introduced ENAG Enmmer started tracking and measuring those metrics and then initially started scaling up our meta ad spend in January. unfortunately this client was used to looking at just…

We Analyzed Our Biggest Client Failure (And This Is What We Learned) · 2025 · comprobar

When I was running all the ads for New Balance and we were trying to get people younger, we very specifically understood when we measured everything and we were scaling up the account that two thirds of our first impressions were of people who had abandoned cart at Nike, Reebok, Converse, Puma, and Adidas in the last seven days. Our first touch, our prospecting in our ad account was just end of funnel retargeting the bigger brands.

How to CRUSH Facebook Ads with a Low Budget · 2026 · comprobar

remarketing diferenciado. haber salido publicidad y de repente me salía como una niña así como con una pose de yoga y era remarketing, pues como, oye, ¿qué pasó? Dejaste la página, el carrito, no sé, algo así. Y dije, estos locos cachan.

De Abogada Frustrada a Ícono del Ecommerce en Chile - Fran del Canto - E51 · 2025 · comprobar

And we've been seeing some pretty unbelievable results when we're using our data suite to import And also we're now no longer at the mercy of the algorithms, essentially choosing the type of customers new versus returning that it can go after. We now get to dictate it. However, only 16 were new. We're like, well, dang, when we exclude existing customers, when we set our existing customer bid cap to zero, it gets ignored, even advantage plus. 44 purchases, 42 immune, only 20 less than half our new customers. Okay, 50 sales, 42 new customers, 42 new customers of your immune. We've increased…

Top 4 Perpetual Traffic Episodes Most Advertisers Replayed in 2025 · 2026 · comprobar

My one call out to this is you might be doing a lot of work to make people problem and solution aware who are already in market because some brand that will spend more in a day than you do in a year has already done that work. And if you don't need this ad because your other image ads that sit lower in the funnel we've talked about are effective enough for you to be able to scale the budget, don't immediately chase into trying to build an entire funnel for yourself. When I used to run all the ads for New Balance, one of the things that we found when we first started running the Facebook ads…

Copy This Facebook Ads Strategy, It'll Blow Up Your Business (Post-Andromeda) · 2026 · comprobar

a campaigns with incremental attribution because we are tracking new customer versus returning because we have a events around new customers as a column in our Facebook dashboard. Sweet. Yeah. Incremental attribution is like 85 n 85 to 90% new customer.

Advanced Media Buying Techniques to Skyrocket Your Growth with @SonicGrowth · 2025 · comprobar

And so then he said, I want to take our spend, which right now is 70% bottom of funnel and 30% top of funnel. And I want to flip these two things. I want to make 30% bottom and 70% top. And you feel like, what does that mean? This is brand awareness, storytelling, associations that you make with different athletes. That is all top of funnel. Like, wow, New Balance is cool, right? The bottom of funnel stuff is buy shoes, right?

No BS Business Advice to Get Rich in 2026 · 2024 · comprobar

And so if you guys have seen the big boom of New Balance, he came in and said, okay, 70% of our advertising budget is going towards bottom of the funnel. So meaning like direct asks, go buy shoes, whatever. Right. And only 30% is dedicated to storytelling, kind of value creation, emotional kind of identification for an audience, whatever. And so what he did was he said, let's flip that. And then for 18 months, it basically didn't pay off at all. And then at month 19, it just, and then it just started taking off like a rocket.

REVEALING Black Friday Secrets To Use In Your Business (feat. Shopify's President) · 2024 · comprobar

And so what they did is that when he took over, 30% of their advertising budget was going to here, was going to the broad awareness level, storytelling, emotional stuff. And then 70% was basically geared towards buying shoes, saying, hey, go buy these shoes. What he did when he took over was that he flipped them, that he ended up with 70% going to big, high-level pairings, endorsements, specific athletes that they wanted to recruit that they felt represented their brand. And only 30% of their advertising budget went towards actually telling people that they had shoes and that they were for…

How to Grow Your Business SO Fast in 2026 It Feels ILLEGAL · 2025 · comprobar