El mismo producto o resultado puede cobrar precios muy distintos según el formato, el nicho y la situación del cliente
- 5 fuentes la sostienen
- Esfuerzo alto
- Retorno alto
- Dicho en 2021–2025
El valor percibido y el precio de un mismo conocimiento o resultado aumentan drásticamente al cambiar el medio de entrega (como pasar de digital a presencial), estrechar el nicho del cliente o elevar la probabilidad percibida de éxito. Del mismo modo, la disposición a pagar depende de la urgencia del dolor en el momento de la compra y del balance entre oferta y demanda. Las fuentes coinciden en que alterar el contexto, el empaque o el destinatario permite cobrar mucho más sin necesidad de reinventar el contenido de fondo.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 5 intervenciones distintas de Alex Hormozi. Son 5 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
so the third takeaway is that you can sell the same thing in a different way and so I can sell a product on a webinar I could sell it on a phone I could sell it via a live Workshop in person I could sell it via email and so you can have less offer fatigue by selling the same offer in a different medium and so you can get more hacks or more at bets because people will judge their Goodwill with you based on the medium that you're communicating in and so this is simple uh if I have content on the internet that's free if I make a course you could charge for it or you could make it free if I…
This Email Campaign Generates Sales [Full Breakdown] · 2024 · comprobar
with safe time. But what about outbound salespeople? We can make it even more specific and talk about their pain points, et cetera. And so we now make it an outbound sales rep time management course or fun. Right. And now this is probably like, can you imagine that it's more probably more like a $500 product, right? So you're an outbound sales rep time management for outbound sales reps. Ah, so what if we niche down even further and we said, um, outbound power tools and gardening sales reps, time management, all of a sudden this product goes from 500 to a $2,000 product. Right now here's…
GROWTH LEVERS: Big Business Owner Explains Real World Tactics That Work · 2021 · comprobar
make money? Sales. Well, the reality is we started selling services in back in 2019. So in 2021, uh people we got a lot of demand. I couldn't keep up. I started selling courses so they could you know learn about how to do them themselves. And then after that um and also contract templates and then the education side just you know we started making the same amount of money on education. This is Two most important concepts in business supply and demand and leverage. So if supply is low and demand is high what happens to price? It it goes up. Is that what happened? Yeah we started doing that…
I Confronted a Stranger With a Failing Business... · 2025 · comprobar
so there's a wild difference between what someone will pay at their searing hot pain Point versus what they will pay after they had a stake dinner like do you still want to have some stake well I might want to have some stake tomorrow so maybe I'll be willing to pay but significantly less like that price point compared to the value is where people continue to pay it's just it's I was
GENIUS Strategy To Make Everyone Want to Buy Your Stuff · 2024 · comprobar
If I buy a $50 e-book on good meals that I can cook that are healthy, maybe I'll get some food that I might like in here. And I can feel a little better about myself. But they don't realistically think that they're going to all of a sudden transform their entire body from a $50 e-book. Now, if you sign up for personal training for a year, you probably have a way bigger perceived likelihood of achievement. And so you value it higher.
If I Wanted to Become a Millionaire In 2024, This is What I'd Do [FULL BLUEPRINT] · 2023 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 5 citas de esta idea¿Y esto está hecho en tu producto?
Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.
Ideas del mismo tema
- Un negocio debe afinar y validar la rentabilidad de su modelo antes de intentar escalarlo
- Cerrar ventas de alto valor requiere construir credibilidad y adaptar los ciclos comerciales
- Los problemas de adquisición y conversión se resuelven en la oferta y no ajustando anuncios
- Las agencias funcionan mejor al compartir riesgo y priorizar la estrategia sobre la complejidad publicitaria
- La barrera y el costo de arrancar un negocio nunca han sido tan bajos
- Lanzar lotes reducidos y concentrar el catálogo en pocos productos valida la demanda y optimiza los recursos