La comunicación rápida y transparente ante los fallos retiene más clientes que la perfección técnica

um a whole AI system that monitors our client Communications and Flags uh when we we flag correlations between when we lose clients and what the communication was like and so that we can actually say like oh if we wait for example we thought apologies would be a bad sign like if we're saying I'm sorry in our communication well [ __ ] we screwed up and so we monitored all these apologies that were going out and then we monitored how the clients retained and we found actually apologizing did the opposite when we oh take ownership and apologize clients were like oh you actually took ownership…

The Real Reason Agencies Fail with Erik Huberman · 2023 · comprobar

saved my career more than once. Bad news doesn't get better with time. Let me tell you a story of what going to tell the client. He called the legal counsel and immediately called the client. He didn't wait and manage all communications with the SEC. The critical point is the client never found out from a third party like the government or their own lawyer or someone else. They found out from Goldman first. If there was any lesson that we got hammered in over and over, it was that the bad news does not get better with time. When something goes wrong, your job is no longer to defend the past…

Everything Goldman Sachs Taught Me About Money In Just 17 Mins · 2026 · comprobar

And so that we can actually say, like, oh, for example, we thought apologies would be a bad sign. And we found actually apologizing did the opposite. When we take ownership and apologize, clients were like, oh, you actually took ownership. And we can trust you because you actually, you know, owned it. Like, that actually had a positive effect on the relationship. Even though we were apologizing because we made a mistake or something happened, the fact that we just apologized actually retained clients better, It was the opposite.

3 Steps to How Erik Huberman Built a $500M Marketing Agency | EP 515 · 2023 · comprobar

Like, communication, I think, actually trumps actually doing good marketing. If you're good at communicating and aligning and talking to your clients, you'll keep them longer. We've seen this in the data constantly. If we're good at communicating and talking to our clients, they're going to stay a lot longer regardless of performance. Communication is more important than good marketing. I.e. communication is more important than the deliverable. And so we're sitting there really doing the work but not telling the client we were doing the work and the client was always pissy with us. And then…

3 Steps to How Erik Huberman Built a $500M Marketing Agency | EP 515 · 2023 · comprobar

That triggers, so like, we haven't responded to a client in 24 hours is a trigger. Which we know is kryptonite. If we're not responsive, game over. That then pings the person, goes, hey, heads up. This person hasn't been responded to. You need to get on top of it.

3 Steps to How Erik Huberman Built a $500M Marketing Agency | EP 515 · 2023 · comprobar

communication I think actually trumps actually doing good marketing if you're good at communicating and aligning and talking to your clients you'll keep them longer and we've seen this in the data they're going to stay a lot longer regardless of performance down communication is more important than good marketing I.E communication is more important than the deliverable and preferred that to the good work I could do c minus work and good communication then rather have that than a plus work and B minus communication like it's so we use logic to justify emotions if I feel good about you I'm…

The Real Reason Agencies Fail with Erik Huberman · 2023 · comprobar

it's also important to do it proactively. So make them feel like they're in the loop. Always make sure that you're the first one to discover a problem and communicate about it. Because one of the worst things that you can do or that a client can experience is that they discover a problem and they have to inform you about it.

Stop Losing Clients [Plus how to Attract New Clients] · 2025 · comprobar

that's fine that it's like even if you're not getting the success it's having the enthusiasm and the ideas to say all right well we tried this this didn't work but here's what we're going to do next because we could we actually care and it's like the thing that that ends up being the the real linchpin for retention is that these guys just give a [ __ ] like they they actually care about what it is that I'm doing here I mean and if you can Infuse that in your smaller agency that's one of the keys to

The Real Reason Agencies Fail with Erik Huberman · 2023 · comprobar

No, es como hay que hacer la pega no más, no hay mucha ciencia. No, acá no Para mí nunca hay magia. La magia ¿dónde está? Está en tu capacidad de solucionar y responder rápido. O sea, yo creo que ningún producto de software se lanza sin errores, pero si tú lanzáis algo y tiene un error al día siguiente está solucionado, ya estáis al otro lado con el cliente. Es como iteración rápida

Levantó 21 Millones de Dólares a los 22 Años - Ian Lee - E52 · 2025 · comprobar