Un negocio educativo prospera cuando transforma conductas con pasos claros y rendición de cuentas

Well, we came up with what we're looking for because the best-selling book we've ever done and probably the most known thing in the entire Ramsey brand has been the Baby Steps. And that was the total money makeover book, 12 million copies now. And what we discovered from that, teaching people the seven baby steps, this is what you do if you want to go from broke to wealthy, is when people have a clear path, it gives them hope. And they don't have paralysis of the analysis, and they don't have – if you have a clear map to get to Florida, your anxiety goes down if you're on the way to Florida…

Watch These 51 Minutes if You Want to Grow Your Business in 2026 (Dave Ramsey Interview) · 2025 · comprobar

So that's the digital, very scalable thing, you know, on – you know, one of the barbell. And then we've still got coaches over on the other end. And we still do small, high-end, ultra VIP platinum events where 25 people go to my event barn at my farm and hang out with me for a weekend. So we go all the way – you know, we stretch the spectrum from the high-margin, high-touch, expensive thing all the way over to free on the EveryDollar app or free on the podcast consumption or the YouTube consumption.

Watch These 51 Minutes if You Want to Grow Your Business in 2026 (Dave Ramsey Interview) · 2025 · comprobar

I grew up in that world, and I'm a nerd by nature and got a degree in finance, for God's sakes. And so, in other words, I thought the way to fix everything was with the math. And math treats the symptom, not the problem. And our brand differentiator, and it may be the difference in what you're talking about as well, is that we did come to understand that it's a behavior problem. It's personal finances, 80% behavior, 20% head knowledge.

How to Get Rich [Full Interview with Dave Ramsey] · 2023 · comprobar

And then what has happened is that if you go through and you do the stuff that we teach and we've got the systems in place to help you be held accountable to do it and encourage you when you're struggling and scared and hopeless. But if you're arrogant and prideful, either way, we're going to be there in your grill saying we love you so much that you need to change. If you do the stuff and you actually make the changes due to the accountability, because if you keep doing what you've been doing, you keep getting what you've been getting, so you've got to change the recipe. So if you change the…

How to Get Rich [Full Interview with Dave Ramsey] · 2023 · comprobar

And so when I first started, I was doing a free – I was working for free at a talk radio station, doing a little talk radio show on the local station. And I printed a little book and started selling it out of the trunk of my car. So publishing was born, right? And then we did an event at the local Ramada Inn. So live events were born.

Watch These 51 Minutes if You Want to Grow Your Business in 2026 (Dave Ramsey Interview) · 2025 · comprobar

And so I didn't have a clear path running a business, and so I'm kind of making it up as I go, and I got a lot of bumps and scars and bruises. And I went slower than I should have because I didn't know what the next step was.

Watch These 51 Minutes if You Want to Grow Your Business in 2026 (Dave Ramsey Interview) · 2025 · comprobar