Usar métricas de eficiencia global (MER y P&L) en lugar de depender solo del ROAS in-app

like I want a a like as a business owner I want to see what the entire department is actually doing to produce new like I think of this as like a p&l like marketing for me is a line item and then that's our media spend as well as our payroll and a lot of our payroll is on to understand one thing is that if you're only looking at inapp numbers you're looking at a very small small frame inside a much bigger picture and that much bigger picture is what the owner founder actually cares about um and if you're still relying heavily on that account it shouldn't be your end all be like it's not your…

nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing | PT EP 616 · 2024 · comprobar

Big switch. Yeah. Um, I think for me, I go straight to the P&L. Um, we kind of look at our P&L probably at least once a week. Um, and I mean, we're, it didn't start like that. I mean, it's because we're using this AI bookkeeping tool. Um, what was that called again? I wanted to look into that. It's called Final Loop. Final Loop. Yeah. F-I-N-A-L-L-L-P. Um, there it's real time bookkeeping. So like every day you have a real P&L finished for you. Right. Um, and it, and it's, um, it's been really cool for us. So I think the key KPIs that we're looking at month over month is if you just go from…

Ep 300: How Not to Grow an 8-Figure Business (Obvi Panel - C-Suite Preview) · 2023 · comprobar