Los compradores estratégicos pagan múltiplos más altos que los compradores financieros
- 11 fuentes la sostienen
- Esfuerzo alto
- Retorno alto
- Dicho en 2022–2025
Al vender una empresa, los compradores estratégicos suelen ofrecer valoraciones y múltiplos superiores porque buscan sinergias operativas, expansión geográfica, tecnología o venta cruzada sobre su base de clientes existente. Por el contrario, los compradores financieros evalúan la adquisición casi exclusivamente por su flujo de caja, EBITDA y retorno directo de inversión. El valor final del negocio depende también de factores como la diversificación de ingresos, la retención de clientes y la capacidad de posicionarse como un activo estratégico indispensable en lugar de un mero ejecutor operativo.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 11 intervenciones distintas de Aaron Young | Google Ads | Define Digital Academy, Alex Hormozi y Perpetual Traffic. Son 11 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
buyers just want to park money and get a return on their investment and they see but they're not bolting it on to anything they're not appending it to another existing business a strategic and strategics might be expanding either vertically or horizontally often find the Strategic buyer will will be the uh the bigger price and the concept for me was a financial buyer was going to come basically by my income and a strategic buyer would be somebody who sells Facebook ads I've got 100 clients now they get all of my income but they also get to sell all hundred of their Facebook clients my Google…
Ep. 506: How to Sell Your Business With Investment Banker Greg Smith · 2023 · comprobar
that it is so important Acquisitions is the buyer never has the same motivation as the seller now what I mean that is you're a buyer in your business you have a certain value on your business you have certain perceptions you automatically think that I'm an entrepreneur and the person is selling their business has the same motivation as I do so they'll never take the offer that I really want to give them the answer is is you don't know until you ask you don't know until you actually build a relationships and find out the the other side the buyer would say I would never sell my $10 million…
3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley Part 1 | PT EP 607 · 2024 · comprobar
So when you finally get in, then your also goal is to understand their motivation. That should be driving your deal structure. You understand, do they have a medical emergency and they need cash, but therefore for a little bit of cash, they're willing to take a massive discount because they need it right, right away. Again, I'm throwing extremes. You don't know what someone's narrative is, is they've done very well financially. They're sitting on tons of cash. They want a great home for their, their people and they want consistent cashflow coming in. Great. Create a deal structure based on…
3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley Part 2 | PT EP 608 · 2024 · comprobar
course buyers may be strategic or they may be Financial or they may be both but the Strategic buyers are typically the ones that will pay the most because there's a bolt on or as part of maybe something they already own or to build their presence in a particular industry vertical they will pay more than a financial uh buyer who's simply looking for a return on investment
Ep. 506: How to Sell Your Business With Investment Banker Greg Smith · 2023 · comprobar
course buyers may be strategic or they may be Financial or they may be both but the Strategic buyers are typically the ones that'll pay the most because there's a bolt-on or as part of maybe something they already own or to build their presence in a particular industry vertical they will pay more than a financial uh buyer who's simply looking for a return on investment so we had to
The Marketer's Key to Success: Courage, Empathy & Innovation with Greg's 'No Locked Doors' · 2023 · comprobar
figure out okay what's the actual value but not the that was the it wasn't the intrinsic value what could the value be to you guys all of a sudden it changed negotiation where you look at their Viewpoint as in the go associating tactic to try and get your price up as opposed to really trying to understand until I really realized all right this is more valuable to them than maybe we're pricing it and then talking to my potential value for me and if those numbers somewhat match like then you end think as a business person you do have to really look look at the other person's side not as just a…
Why Ryan Deiss Sold The Perpetual Traffic Podcast to Tier 11 | Perpetual Traffic EP 522 · 2023 · comprobar
But a strategic sale is a lot more lucrative from the seller's point of This is when another company is buying your company because it's a, it's a strategy move for them. They want to be able to one compete with our competitors. They want to kind of plug in your business into their business and sell it to their current customers. It's basically easier way for it to leverage your value because now they're not thinking just about the revenue. They're thinking about how it plays in the market. So think about who are these people and it's okay to be friends with your competitors because your…
Lessons Learnt from Starting, Scaling & Exiting a Business · 2025 · comprobar
what they thought their company was worth was a multiple of six their ebitda is negative company in the marketplace is 6X on revenue or 37 or 38 million of Revenue they're thinking they have a 220 million but it might be to a strategic buyer not to a financial buyer and the buyer has a balance sheet backed by one and a half billion of cash on their balance sheet this is a strategic and is looking for a solid U.S foothold company with extraordinary management extraordinary technology to become a platform do you think they're going to be concerned about 3 million of minus ebitda or 3 million of…
Ep. 506: How to Sell Your Business With Investment Banker Greg Smith · 2023 · comprobar
just screams risk and so risk means fundamentally the multiple that you ascribe to a business's profits is a direct correlation to the risk you ascribe to the business so saying that in the opposite way is How likely you think it will continue to make money if if nothing happened and so if the owner leaves that's a material change to the business how long do I think this business will keep making money when this person leaves if I think it's absolutely guaranteed there's no way this business doesn't make money even after the the person leaves then he's going to get a high multiple in the…
How the top 1% make their money · 2024 · comprobar
stat 80% of the businesses that go to business I've heard as high as 90 that go to sell never sell so what does it mean when a business doesn't sell at some point it's going to be closed down 9 out of 10 businesses that go to the market will never sell so those are you don't have
3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley Part 1 | PT EP 607 · 2024 · comprobar
año. Oh, entonces, si estás mirando la idea de una empresa, ¿somos una idea en un producto que funciona bien o tenemos una gama completa de productos que a todos les encantan con un alto LTV? Ahora mismo, tenemos una idea que nunca se convirtió realmente en una empresa si estás buscando comprar esta empresa. Yo digo, ¿por qué compraría la única empresa que tiene un producto de seis que funciona? Simplemente voy a copiar tu único producto. Así es. Es como si tuviera seis productos. ¿Cómo les va? Tenemos uno bueno y cinco malos. ¿Quiere comprar todo? En realidad no. Estoy mirando uno de los…
The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough) · 2025 · comprobar
Yeah. And And you want your you want your clients to look at you as an advisor. Like if they're coming to you for problems, you've set that up in the right way. If they're coming to you just with orders, well, you're just an order taker and you're replaceable. And that business is not a sellable I mean, you can sell it. Like you can sell right? Like but you know, it's not worth as much to someone coming in and buying you because the business is, you know, just an order taker. And you're going to
8 Key Elements to Craft a Perfectly Sellable Business with Jason Swenk | Perpetual Traffic EP 539 · 2023 · comprobar
if you have two businesses right so say we had a different business that we actually these types of businesses bottom line and so if the business uh was doing 12 million let's say that it's doing $3 million in profit whatever this million in profit and let's say that we get a uh 7x multiple on the on this uh profit which means that we have $21 million now if I paid 9 million for 21 probably I mean it's still a 2 point something X it's not bad but this is why picking a good opportunity vehicle because in both of these situations you still spent the $900 per customer you still make the $1,200…
How to Make Money So Fast It Feels ILLEGAL · 2024 · comprobar
make money and so this is a far less risky business and as a result of that if you recall the value equation from earlier an investor is valuing a business fundamentally on the same things which is How likely is this to occur how much effort and sacrifice is this going to take what is the time delay between now and when this becomes this ultimate thing right and so the same process is still done obviously at a slightly more complex scale but when
How to Make Money So Fast It Feels ILLEGAL · 2024 · comprobar
even cooler. I've actually sold those businesses to six different types of buyers. I sold to financial buyers or private equity. I sold to, and family offices. That's what FO is. So private equity or family offices, which is all forms of private equity, but institutional buyers or family offices. Second, I bought, I sold to strategic buyers, which is the one who bought my software company. I sold to friends. I've sold to competitors. I've sold to customers and I've sold to partners.
I sold 8 businesses by age 32 [here’s how] · 2022 · comprobar
Lo que dijo cada uno, y en qué minuto
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Ideas del mismo tema
- Copiar las tácticas de grandes marcas o fórmulas ajenas no funciona para escalar negocios en crecimiento
- Mantener gastos bajos y sacrificar el confort inmediato permite construir a largo plazo
- Escalar un negocio exige reinvertir las ganancias y postergar la compensación personal durante años
- El negocio solo crece si concentras todos los recursos en su único cuello de botella
- Eliminar lo superfluo impulsa más el crecimiento y la rentabilidad que añadir nuevas actividades
- Proteger el flujo de caja exige gestionar activamente la liquidez y evitar el capital inmovilizado u ocioso