Las plataformas publicitarias operan con reglas distintas de segmentación, pujas y exclusiones que condicionan su efectividad

within Microsoft advertising you can do a lot of LinkedIn targeting uh you can target based off of the industries you can do the companies And you also get to Microsoft knows from LinkedIn and layer those LinkedIn audiences on top of your Microsoft search ads? >> Exactly. So, B2B verticals typically are because LinkedIn targeting is just built into that infrastructure, it's a compliant way to reach your audience.

Microsoft Ads vs Google Ads 101 with Navah Hopkins & Jyll Saskin Gales · 2025 · comprobar

Keywords are going to behave 99% the same way. The one thing I will call out, there is no such thing as a broad match negative keyword on Microsoft. Putting that aside, uh you

Microsoft Ads vs Google Ads 101 with Navah Hopkins & Jyll Saskin Gales · 2025 · comprobar

of all, it counts for impression-based remarketing. So, impression-based remarketing, for those of you that don't know, allow you to target, exclude, bid up, or bid down based off of seeing the do this is an important differentiation point because on Google, you explicitly can't do impression-based remarketing. bid for impressions, you cannot remarket to people who see those. you can only remarket to people who have clicked on your ads or if it's a video who have viewed your ad. So that's an interesting

Microsoft Ads vs Google Ads 101 with Navah Hopkins & Jyll Saskin Gales · 2025 · comprobar

custom segments are likely going to be you can show ads to people who have searched for certain terms we're going to get there in a sec people who browse certain types of websites or people who use certain types of apps so if there's certain apps or websites that people who are B2B manufacturers use that could be detailed demographics employment there's company size and then there's industry so manufacturing industry is right there that's potentially something that you could use people who work in the manufacturing targeting specific landing pages for our competitors yes custom segments are…

How to create a Google Ads campaign, from start to finish · 2023 · comprobar

First, lots of updates have happened to campaign settings around audiences. You can now exclude certain basic demographics from PMAX campaigns by age, by household income. That's pretty new. And then next, there's this your data exclusions thing in PMAX, which lets you exclude certain retargeting segments, certain your data segments if you want to. It's pretty unusual because when you make any changes in a PMAX campaign within the audience signal, those are just signals. So for example, you can choose basic demographics there, but that's just a signal. So for example, if you uncheck 18 to 24…

6 Talks in 30 Days: My Newest Google Ads Strategies [Inside Google Ads Episode 138] · 2026 · comprobar

professional service ads are a powerful feedbased way to do a lot of that. So where with local service ads, you may not have as many settings, you can do a lot more negative work and bid adjustment work and there's more things you can do. So that's another professional service ad on Microsoft would be like a shopping ad, but you can >> Effectively, so say you're a CPA or a lawyer and you want to connect with your local market. That's what professional service ads are for. Um, and they serve on the search result page for those ad type that lives within Microsoft Ads. You do need to contact…

Microsoft Ads vs Google Ads 101 with Navah Hopkins & Jyll Saskin Gales · 2025 · comprobar

things that I will say about Microsoft's performance max, if you are protective of your brand and you've got brand stuff in there to protect any performance max spend on brand, so you put got your negatives in there much differently to to Google. Microsoft will actually protect your brand. It respects it. It won't go shopping in in auctions for your brand. And you can see that in the that's Microsoft only is impressionbased remarketing. So you can get access to people that have previously looked or seen one of your ads but maybe shopped with somebody else or gives you an idea that they're in…

PPC Zone Dec 2025: B2B Outside the Box · 2025 · comprobar

Google just generating 23% more revenue than Microsoft for us. But Microsoft spends 48% lower than than we spend on Google which has generated a 46% higher rorowass on our Microsoft platform mainly down to a 50% higher average order value. And most interestingly, calls and form submissions remain relatively stable across both platforms. reduced spend across Microsoft. And it also shows that Microsoft is a much more efficient platform in our in our

PPC Zone Dec 2025: B2B Outside the Box · 2025 · comprobar

iguales. Microsoft no ha reconstruido Broad Me refiero a que todavía hay palabras clave, pero incluso no obtienes video. Así que no tienes la diferencias. Eh, todavía no tienes Puedes añadir negativos. Eso es vaya a funcionar en Microsoft. He Google. Los he bloqueado en Google pero en Microsoft les va de maravilla.

PPC Zone April 2026: Ecommerce Expansion | Sponsored by Usercentrics & Optmyzr & Two Trees PPC · 2026 · comprobar

Sí. Sí. Me encanta eso. Y justo después de hablar de utilizar a estas audiencias para las pujas. En este contexto, funciona en Google porque se trata de incluir o excluir. Sabemos que existe cierto debate sobre si los ajustes de puja funcionan en las audiencias de Google Ads porque nos proporcionan la columna, pero explícitamente dicen que no tienen mucho efecto. Quiero compartir un ejemplo de cómo en Microsoft realmente funciona, incluso Nava Hopkins dijo recientemente que los ajustes de puja funcionan con la puja inteligente. Le indican al algoritmo dónde debe inclinarse. Y tengo un ejemplo…

In the Zone with Joey Bidner and Jyll Saskin Gales · 2025 · comprobar

I don't think you're selling B2B even. Like, we've seen that we're like, yeah, I don't know, maybe we should try LinkedIn ads. And then we do LinkedIn ads versus Meta now, especially with creative diversification. We're like, it crushes it over at Meta. Just because, like, the platform is so good that the reach is so broad.

Why Meta is The Best Ad Platform on The Planet in 2026 Part 1 · 2025 · comprobar

Es que siento la trataron de hacer para saltarse el hecho de que los públicos Luca Like murieron y como que las metieron en campañas PIMAX. Pero no funcionan tan bien. Funcionan como las huevadas del como que toda la inteligencia artificial de Google funciona bien mal, huevón, en términos sobre todo de segmentación y de saber a quién venderle, huevón. Si tenéis buenos videos, correr YouTube es oro. Si las palabras claves tienen una relevancia comercial comercial, también es oro. Y saber mapear con exactitud la gente que lo busca y todo el cuento, precio que tenéis pagar, aprender la puja y…

De $0 a $10MM USD Al Año con Comunidad Feliz - David Peña - E32 · 2025 · comprobar