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Las empresas establecidas quedan vulnerables al frenar o ignorar innovaciones que los nuevos entrantes aprovechan

Los líderes consolidados suelen desestimar cambios, regulaciones o canales emergentes debido al miedo a canibalizar sus ingresos actuales, apego a las normas tradicionales o lentitud operativa. Esta inercia permite a nuevos competidores entrar al mercado ofreciendo soluciones más accesibles, de mejor rendimiento o con costos infravalorados, desplazando a los incumbentes o forzándolos a innovar. Entre los matices, se señala que una disrupción efectiva debe preservar los fundamentos operativos básicos y que esta dinámica no solo sustituye actores, sino que también expande el mercado total.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 6 intervenciones distintas de Davie Fogarty, GaryVee, Oski de Haciendola, Perpetual Traffic y Professor Charley T. Son 6 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

Y nos dimos cuenta que para poder partir empezamos a implementar políticas públicas que eran parte tú sabes que muchas veces el estado, los gobiernos, parlamentos definen la ley, definen un poco para dónde van las normas, eh pero los privados muchas veces son los que tenemos implementarlo. Y si el privado no lo implementa, las leyes como muchas quedan en el papel. Entonces, había una ley de fármaco uno aprobada el año 2014 que entre las cosas que reguló y permitió fue la posibilidad del fraccionamiento de medicamentos, que las personas con una receta médica pudiesen comprar y pagar lo justo…

Lo Que Nadie te Dice de Emprender con Impacto Social - Javier Vega de Fracción - E73 · 2026 · comprobar

The first thing I wanted to do coming in, because I don't have a full F1 background, is let me bring in all the experience I have and innovate at every nook and cranny that I can. And I think what I've quickly realized is, while that would be fun and exciting, there is a high level of importance to keeping some foundational excellence. And give, you know, give the discipline of Formula One the respect that there's some things that need to stay just foundationally excellent and you do the foundations correctly. But, you know, innovating with intention. So it's not innovation for the sake of…

Super Bowl Advertiser Roundtable hosted by Gary Vaynerchuk and Jim Stengel · 2026 · comprobar

Disruptive innovation is the introduction of a product or service into an established industry that performs better and generally at a lower cost than existing offerings. Thereby displacing the market leaders in that particular market space and transforming the industry. Because disruption can take time, incumbents often overlook disruptors. This is your unfair

Disruptive Innovation Explained: The 6 Pillars (the Playbook of your unfair advantage) · 2023 · comprobar

The scary thing is that they actually created the digital camera first, but because their existing business was so good where people actually bought the cameras from them, then they needed to go and actually get the film developed. So it was like a subscription model. They pretty much buried that technology. It's called the innovator's dilemma. People are too scared to disrupt their existing business model, which allows incumbents to come in. It happened to a blockbuster as well.

I met Australia’s biggest agency owner · 2023 · comprobar

companies die guys big companies die remember of Sears being the number one longer number one back to tech we all remember Yahoo being number one or big companies go out of business and then a new regime comes and they win because they took advantage of the arbitrage of marketing or innovation that was underpriced while the incumbent was spending money on overpriced activities for infrastructure and so

SlossTech Gary Vaynerchuk Fireside Chat | Alabama 2016 · 2016 · comprobar

contrarian, but you have to have the courage to challenge the conventions and the norms. And even better, like with the example of the Wright brothers, being ignorant of why you can't do something is often one of the secret powers to learn why you can. In my part of my greatest asset to the business was that I didn't know what you were supposed to do. So, I could often do a much, much better job than innovation, by definition, almost requires you to completely ignore how you're supposed to do something, the way that you're supposed to do something, and why you're supposed to do something…

Disruptive Innovation Explained: The 6 Pillars (the Playbook of your unfair advantage) · 2023 · comprobar

finds it's like you know when people run no one could run a mile under four minutes until someone did and then all of a sudden five more people did so it's that forced Innovation um I worked the Walt Disney Company I saw it firsthand Walt Disney World dominated the tourist Market in Central Florida and then Universal Studios launched Harry Potter World and their first year of opening Harry Potter World eclipsed this last seven years of Revenue the totality of one year was greater than the last seven years combined which lit a fire under the Mouse's butt to add more to their Parks so what…

DeepSeek Explained: What Marketers Need to Know | Perpetual Traffic EP 667 · 2025 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 6 citas de esta idea

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