Priorizar la marca y aportar valor supera a la conversión transaccional inmediata

Every day for the rest of your life. 85 cents can go for sales to keep the lights on. But until you die. You always spend at least 15 cents. On shit that feels like brand.

The Secret to Building a Brand Right Now Without Paying for Advertising | Inside 4Ds · 2021 · comprobar

Build your brand organically on TikTok like your life depends on it. Four TikToks a day. All brand. No sales. For you building brand TikTok. Go ham.

The Secret to Building a Brand Right Now Without Paying for Advertising | Inside 4Ds · 2021 · comprobar

branding. Like, what does that ROI mean to you? Cuz I don't get it. It's why I don't talk about conversion and landing page optimization and email conversion and funnels and [ __ ] like that cuz there's plenty of people talking about sales. I talk about brand. Brand means putting out the best story, putting out content that brings value. Brand is you can't explain it, but you know it when you see it, right? And so I always tell people Apple is a terrible advertiser. They're just a great [ __ ] brand, but how do I describe brand and what it means? I explain it by listing the 500 biggest…

Amplify Live Experience Gary Vaynerchuk Keynote | 2016 · 2016 · comprobar

at it I'm blown away by the selfishness of most people as they try to build a personal brand it is 100 percent predicated on them you know they how many followers do they get how much is their engagement and so I remember that somebody if you were if you have the luxury that somebody finds you interesting enough to consume what you have to say to not reciprocate that with an engagement or an acknowledgment or listening and more importantly for me I all I do I'm my post is actually secondary it's the what happens next and my ability to interact and then that gives me insights you know these…

The ROI of Every Social Media Platform | Fireside Chat with Tyra Banks at Stanford Graduate School · 2018 · comprobar

So we're sort of in a crisis, I guess, of trying to figure out what it is that we are. You're a media company that is contemporary and culturally relevant to a niche that has incredible economics and passion around it. And then what you have to do on the back end is spend all your time and energy figuring out what you get the most enjoyment out of, what you're the most capable of, and what has the most margin in selling.

The Secret to Building a Brand Right Now Without Paying for Advertising | Inside 4Ds · 2021 · comprobar

My intuition is. You started transactional. From day one. Which immediately. Destroyed. The branding. Of your education. It means that. The difference between me. And internet marketers. When you're trying to monetize. From the second you met them. It's hard. To have the relationship. Brand. Which is called marriage. Your execution. Was. Here's my room key. Come and meet me in the room. Because you were transactional. From day one. Anybody ever saw you. Come to our conference. And pay us 700 bucks.

The Secret to Building a Brand Right Now Without Paying for Advertising | Inside 4Ds · 2021 · comprobar

I've never been able and let me tell you why. I don't pay attention to other brands. at Vayner, when we have Budweiser I hope my team for Budweiser is looking at Miller Lite doing everything right means that all their behaviors are leading to a healthy business, not more likes. When Burberry or Taco Bell are getting all the accolades in the press, I never know if it's real. I understand that they're moving quickly and doing good work I just don't know if it's actually driving business. There's a big disconnect between being innovative and making business decisions that are fruitful but I…

IS TECHNOLOGY CHANGING OR EXPOSING US? | FIRESIDE CHAT AT BLOOMBERG FOR CORNELL TECH | DAILYVEE 314 · 2017 · comprobar

And I genuinely believe the reason that I've popped over the last decade is I'm completely obsessed with giving more to my audience than I ask for in return. End of story forever. Like, I'm not asking for anything. I'm putting out the best stuff I've got for free every day. There's no, it's not a top of funnel to get you into my $400 e-book. It's not a top of funnel to get you to come and visit my island for $25,000 for the weekend. It's fucking purely, can I guilt you because I gave you so much that I ask for nothing in return. That it creates word of mouth. Can I just bring so much value?…

IS TECHNOLOGY CHANGING OR EXPOSING US? | FIRESIDE CHAT AT BLOOMBERG FOR CORNELL TECH | DAILYVEE 314 · 2017 · comprobar

That's exactly what I was going to sort of segue into is we've been confused as to what to post, what to, what to, or how to build the brand because we were never really sure of what our brand was. You either have somebody around you that went to a good college or buddies that work in marketing because what you just said means nothing. It is the number one reason Vayner is disrupting the industry. The brand is what a human being feels about you. Because I believe in brand the most, by the way, the most.

The Secret to Building a Brand Right Now Without Paying for Advertising | Inside 4Ds · 2021 · comprobar

life just go execute listen I live for admiration brother I figured out myself in the last half decade I'm like why am i leaving so much money on a table why am i leaving so much money on a table I'm like alright when somebody grabs me at the airport and says they were homeless and they were watching my videos and now this good thing is like that feels better to me than extra zeros in my bank account that's me but Lee and I'm gonna say something crazy right now this important and if that's not you that's awesome that means you didn't get those chemicals and if you want zeros do you but this…

How to Take Full Advantage of the Internet in 2020 | AIME Fuse Keynote 2019 · 2019 · comprobar

If you could say. Hey this is Gary Vee. And you're experiencing PodMax. Here's what I'll do for you. Here's why that's dangerous for me. Your business model. Is a vulnerable one for me. I'd actually be okay to do it. If it was less. It's so transactional. That I don't want to dilute my brand. As being that upfront voice. But if you separate them. See one of the reasons I always won. Was I always separated my media from my business. Look at my earliest stuff.

The Secret to Building a Brand Right Now Without Paying for Advertising | Inside 4Ds · 2021 · comprobar

I'm far more proud of being the architect of Gary V than being Gary V because I know what it means for business I mean it's amazing to take selfies and I love it I like people and I like attention that's fine but that is a distant second compared to the actual strategy behind it

70 Minutes of Social Media Strategy for Every Business in 2020 | Inside 4Ds · 2019 · comprobar

about math, conversions, and quant. You know what that's called? That's called sales people. Marketing and branding doesn't [ __ ] get measured by the hour. speaking request coming in? How many people are watching my stuff? But I don't measure it on a tactical day-to-day. It's an overall feeling of a vibe, intuition, and some baseline metrics that I I mean, I never look at brand, they didn't cookie me and then retarget me and then get me on a list and then convert and AB test me and funnel me and then go make a deal with another company and JV their lists for each other and all that [ __ ]…

Amplify Live Experience Gary Vaynerchuk Keynote | 2016 · 2016 · comprobar

And get to what in revenue? That just becomes your expenses, right? Like revenue is always predicated on the ambition and reality of cost of running. It's not a textbook ideology. It's what are you about? James knows that he hasn't met too many operators that care less about bottom line profit than he met with me. It was always top line growth because I was building growth scale. I was building for myself. Enough revenue to make sure you don't have to shut it down because you're bleeding money.

The Secret to Building a Brand Right Now Without Paying for Advertising | Inside 4Ds · 2021 · comprobar

what do you think eCommerce businesses I mean that brand is the ultimate way to sell right like brand over everything the reason most people that Focus just on math and ads don't build the biggest things in the world is because the art and the communication and the emotion always outflanks the math you need the math math is massively important obsessed with ads we run billions at vaynermedia but if you're asking me what can an e-commerce business learn from be friends and v-con the answer is brand over everything and brand means storytelling and good intent and content with no expectation of…

The #1 Way To Grow Any Business · 2023 · comprobar