El contenido corto debe extraerse de material existente y servir como puerta de entrada al producto principal

But we sawdust every one of those, every one of those. Can you say sawdust? Uh, we're going to take, uh, pieces and clips and do all kinds of things with them. Instead of, we don't go create, uh, well, I say very seldom do we go create a YouTube short of anyone in the building or anything in the building. It is clipped from something we were already doing. So it's repurposed, uh, content that was already developed for something else, you know, highly edited.

How to Get Rich [Full Interview with Dave Ramsey] · 2023 · comprobar

Um, we don't view those as life transformation items. Okay. We view them as lead magnets to lead you to the long form show to financial peace university, to a book, which are life transformation items. So, um, they're, um, free advertisements that cause people to get an, get a little sample. You get a little old lady standing Costco with a sample biscuit, right? And so you get a little sample and, um, uh, get a little sample biscuit and then you

How to Get Rich [Full Interview with Dave Ramsey] · 2023 · comprobar

and whatnot. And so from those we see the best performing content and then that is what I then use to create to basically record videos off of. So tweets turn into videos. The threads turn into long videos. The short tweets turn into shorts. And then that becomes from there we record those things.

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Uh, we try to go there and then we expend resources based on, uh, results. And so, um, the YouTube shorts that we've been pumping out is only about a year and a half old and, uh, we're getting incredible results. Yeah. Uh, but we're getting results on those as an example.

How to Get Rich [Full Interview with Dave Ramsey] · 2023 · comprobar

Uh, but so we, I would not do, in other words, our philosophy on changing lives is while we're here, we would not only do YouTube shorts because they don't change lives. Okay. We would not only do, uh, the new long form tick tock six minutes, seven minutes. We would not only do that, uh, cause it won't change a life. Um, and so it's got to lead us somewhere.

How to Get Rich [Full Interview with Dave Ramsey] · 2023 · comprobar

When you think about content for you, are you, cause you're recording 12 hours a week, correct? Four days, three hours a day. Oh, 15 hours. Okay. Well, not counting commercials. Yeah. We do, we do three hour talk radio show every day.

How to Get Rich [Full Interview with Dave Ramsey] · 2023 · comprobar

Así es como hacemos un video con mucho cariño y todos los errores incluidos. Nos demoramos 50 minutos y vas a ver todas las veces que nos equivocamos. Espero que disfrutes el proceso.

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