La motivación nace de la privación y vender consiste en visibilizar ese dolor

Because fundamentally, like what creates motivation? Motivation is the opposite of deprivation. But somebody who motivates other people is able to temporarily increase the value of an outcome. Fundamentally, that's what motivation is. And if you think about that, that's also what persuasion is. That's also what sales is. And so there's a lot of words that fundamentally mean the same thing. If I motivate you to buy, that's what a salesman does. If I motivate you to move, I motivate you to change your behavior. I for a short period of time change the relative value of an outcome, which then…

How to Get Anyone to Do Anything You Want · 2025 · comprobar

you create deprivation around the next thing. And so the motivation for any person to take action on anything is the amount of lack they have. Deprivation. You're incredibly motivated to sleep when you're exhausted. You're kind of motivated to eat when you're starving, incredibly motivated to fuck when you're having. Right. And so the idea is we want to extend. That's why in a pitch, it's all about the pain. It's like, how can we agitate the pain? How can we extend where they are to where they want to be and make this gap bigger and bigger and bigger for us in a monetary world, which is what…

Watch This To Get Ahead In 2026 · 2025 · comprobar

and deprivation creates motivation. And so if I am hungry, I am motivated to eat. If I'm tired, I'm deprived of sleep, means I'm motivated to sleep. If I haven't seen my wife in a few days, I might be motivated to do other things. You get the idea. If you're deprived, you are by definition motivated to end the deprivation. And so what we want to do in the sales call is basically expand the deprivation. We want to bring their state of deprivation to top of mind so that in the moment we can increase their deprivation, which then rubber bands back to increasing motivation to solve it. And so if…

The Ultimate Sales Training for 2026 [Full Course] · 2025 · comprobar

maybe I'll have dinner on the way home. And so here's why money motivation is more complicated than hunger or thirst or being sleepy. With money, deprivation is not physiological. It's psychological. You only feel poor if you perceive a large gap between where you are and where you really want to be. So let me show you this visually. So let's say you're at $5,000 a month in income. And your desire is to get to $10,000 a month. Fair enough? Cool. Now let's say this guy is doing a million a month in income. But he wants to get to $10 million a month in income. Relative to their goal, one guy is…

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