Hay que optimizar la oferta y el embudo antes de aumentar la inversión en tráfico

thing. The question is, with our current level of performance for customer acquisition cost, will lead generation drive value or drain resources? So, number profitable against customer lifetime value? If it's profitable, great. What can we do to improve profitability? If not, okay. What can we do to improve the performance so that we can scale lead generation? And should we focus our energy on pay-per-click, on the landing page, on lead management, on deal management? I think a common problem in marketing is trying to boil the ocean. Time and resources are limited. So this equation will help…

PPC Zone April 2025: Full Funnel Paid Ads · 2025 · comprobar

that paid. Number three, change funnel. So, optimize landing page and redirect buttons. [music] So, all the buttons on the site should now go to this new page that's already optimized. >> now that we fix these two things. So, it's like let's go make a better funnel. Let's go fix the ads. Then we will increase the ad spend and we're just going to keep doing this kind of infinitely. It should be a There you go. Forever. >> The reason that I do it in this order is because if we fix the landing page and we just improve the ads you have you might already double or triple your lead flow. And so…

Building a $2,500,000 Business for a Stranger in 36 Minutes · 2026 · comprobar

maybe you're the CMO or the director of marketing or whatever it happens to be, follow up. Make sure that your follow up is right. Even if you get three leads a day instead of 300 leads a day or 3,000 leads that you might get from a Facebook ads agency, it's important. I'm not mentioning any names, rbq.com. The point is, is you've got to have a follow up sequence. It's the money making part. That's the only fun part about it. Just so you know, this is the part where like cash changes hands. Yeah. You can't buy anything with leads or likes or registration. Yep. This is the real metric, the…

Ep. 325: Follow-Up Sequences that Convert with Shaun Clark · 2023 · comprobar

And from a speed to money standpoint, changing someone's offer is about the easiest thing that you can do in a business intervention. And the offer touches so many components of the business, right? So it touches the lead generation component. So you get more people who are going to respond than who otherwise would have with a superior offer. You get more people to buy than who otherwise would have. You get higher pricing and more profit as a result of a better offer than you otherwise

Explaining How Anyone Can Make $100M® Offers · 2021 · comprobar