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Los códigos QR en soportes físicos permiten capturar datos de contacto directos

Integrar códigos QR en puntos de contacto del mundo físico —como el empaque de un producto, eventos presenciales o la vista previa de un libro— sirve como puente para capturar datos directos de los usuarios (email o SMS). Las fuentes coinciden en que este registro se logra ofreciendo un incentivo de valor a cambio, aunque difieren en el gancho utilizado (muestras gratuitas, cupones de descuento, garantías extendidas o recursos descargables) y en el objetivo final, que abarca desde la captación de suscriptores hasta la activación de postventa y la derivación hacia canales directos.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 7 intervenciones distintas de Davie Fogarty, DTC Podcast, Oski de Haciendola y Perpetual Traffic. Son 7 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

you already have you can actually use Amazon to help not only sell your book but get leads onto your email list if someone sees your book cover on Amazon they click they look inside and there should be a way to join your email list right there at the front and there's a couple of gotchas here uh one it needs to be a QR code the Amazon dis you know no longer allows that link to be clickable from the look inside it's got to be a QR code and it's got to be in the front of the book 10 and it's got to be in the intro or the preface which needs to be leaked and your table of contents so that look…

Ep. 513: The #1 Way to Sell Your Book & Build Your List on Amazon with Morgan Gist MacDonald · 2023 · comprobar

uh the extended warranty the call to action that exists inside of the packaging was really compelling it was like Hey if you want like more coverage for longer just go sign up here and then they got my my name my phone number my mailing address my email address and then you want to talk about the opportunity to activate I did the same exact thing this is like oh your warranty is only a year but if you click this QR code or whatever it is and sign up and I gave him my email address and I got a you know a Roomba email like every other day and I've also got the app right like like it immediately…

A 61% Increase in New Customers and a 45% Drop in CAC Selling a “Meta-Friendly” Product | EP 516 · 2023 · comprobar

One of them is a QR code. but you can put a little QR code. like in the little slip, scan your phone here to get a 20% discount code for a friend. I put three of them as like a little coupon. give these to your friends and they can't see what it is, but it's a hidden discount code. join the subscribe, and get 20% off with the keyword, they join your SMS club. It sends back the discount easy,

How to do SMS Marketing | Top 3 Hacks & Strategies · 2021 · comprobar

yeah our first test with this because we since we're not D2C so nobody has like a reason to visit been able to build our lists through digital couponing and QR codes at specifically at events and I think that a lot of brands even if you are D2C and you have a good list it's something that you just a free can but people love free stuff and they're and if you're offering samples like little sample cups to everybody if they don't need to give your email but you get a full can in exchange for

Ep 624: How Cove Soda Builds an Email List With No DTC (Zero Sugar Soda Strategy) · 2026 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 7 citas de esta idea

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