La concordancia amplia y la puja inteligente superan a la búsqueda exacta, pero necesitan datos y tiempo para aprender

>> Yeah. It's not even a specific time frame. Um, generally my smart bidding path, it'll be like maximize conversions. I will even launch new campaigns on maximize conversions these days and our goal is to get about 30 conversions in 30 days. Uh, if we're not going to get that, it can take longer. profitable but um to give it the right guide guardrails you have to feed it the right conversion data for e-commerce that's purchases for leads that's ideally an actual customer not just a form fill or a phone call and then you need to give it at least 30 conversions in 30 days or if you're a lower…

What is the role of automation vs. control in Google Ads? [Inside Google Ads Episode 96] · 2025 · comprobar

So Broadmatch just means you're giving Google permission to show ads to people who search for anything somewhat related to your keywords. And it uses your keywords as a guide, the other keywords in the ad group, your landing pages. You know, it does take a whole bunch of signals into effect to try to figure out which queries to show your ads on. But if you are running Broadmatch keywords and you look at your search terms report, first, you're going to see at least 50% hidden other search terms, if not 80%, which means a lot of stuff you don't even know what you're advertising on. And then…

AI Max, Broad Match and the Keywordless Future of Google Ads [Inside Google Ads Episode 79] · 2025 · comprobar

And just in general, we're seeing a real change in the way users are using search. So we've seen a really big increase in more ambiguous type queries such as best affordable and available near me. And in general, we're just seeing a really big trend in terms of the way users are searching for these more ambiguous long tail queries, which are very difficult, if not impossible to capture using a traditional keyword setup of having lots and lots of exact match keywords trying to anticipate how users are searching. In order to do this, it's really important that we look at two things. Do we have…

Google Partners Academy on Air: Countdown to Retail Peak · 2021 · comprobar

And they're not wrong uh in saying that because we know one keyword like somebody typing for you know u digital marketing course would be interested in buying the digital marketing course. Probably not. But somebody just searching for digital marketing probably would be interested in buying a course because Google has 99 other signals to suggest otherwise. Like the fact that yesterday they were searching for digital marketing courses, right? and then maybe today they're just searching digital marketing. Like that's sort of the promise of broad match keywords that I think most people don't…

Let's Dive Inside Google Ads with Jyll Saskin Gales · 2025 · comprobar

The next consideration I wanted to talk about is thinking about the research process that leads people to see your ad copy in the first place. So I come from an era in PPC where everything was all about matching the ad copy as precisely as possible to the exact phrase that people searched. Obviously, most of us that are in this industry know it doesn't quite work that way anymore. It's still important to make sure your ad groups are themed tightly from ad to keyword, but it's not necessarily about using the exact words every time. Just because of how Google matches, we've all seen it in our…

PPC Zone Aug 2026: Search Fundamentals | Sponsors: Two Trees PPC, Usercentrics, Optmyzr · 2026 · comprobar

Well, especially if I may defend the AI a little bit, like AI, we all focus on the I part and forget about the A part. I see like it's artificially intelligent, which means it starts practically dumb and needs a lot of data to learn and build up the intelligence. So all of these things stuff. I have an intern who was overconfident, undereducated. Like that's every AI, right? Like that's, that's, here I am. I totally know what I'm doing. They don't know what they're doing. That's, that's AI. And I accept that to a point. Like when you have Gemini and you have, you are Google and you have the…

The 5th Annual Unofficial Google Marketing Live Tailgate · 2026 · comprobar