Performance Max ofrece un gran potencial pero genera rechazo por su opacidad de caja negra

the best thing ever and like together like we talked about pmax together and like everyone's complaining but it it's like you need to Pivot like to complain Advantage Plus even have been like the amount of rollouts that we've gone ad platforms ever had platform having this Black Box new think something big is coming whether um maybe there's a big privacy thing embrace it figure it out and not just

Avant Post - Opening Pandora's Search Box: Google vs AI with Rogue Ex-Googler, Ben Kruger · 2023 · comprobar

Network and this campaign type is in a beast in itself though it's also known as the Black Box The Winner Takes it all it in Google's eyes I think it was a campaign that was made to uh I mean made available for advertisers to just set it and forget it but then entered M rods and whoever uh knows microts you know that he created this script which can bring invaluable insights into performance Max and thank you mik rods thank you for doing that without that we would be still stuck with this blackbox

ppc.zone August 2024: Digging into the numbers ⛏️ · 2024 · comprobar

With everything we build for you, from new goals to new creative tools, the PMAX team puts a lot of effort into delivering the P in PMAX. But it's hard to fully trust, which you can't also verify. That's why we're launching additional reporting and controls in PMAX. We already show you the websites and apps your ads run on. Soon, we're adding placement reporting and exclusions for YouTube videos. We're also introducing asset-level reporting to PMAX. You'll be able to see conversion metrics for each creative asset to help you understand what is resonating with your customers.

Google Marketing Live Keynote 2024 · 2024 · comprobar

I'm gonna have to go ahead and say it's pmax pmax has been the worst thing they um it's the worst thing for an Advertiser who doesn't know how to do things from a technical perspective you're gonna have to know how to set up conversion tracking you're gonna have to know how to produce a shopping feed if um that is going to give you great creatives videos setting that all up might seem like it's an easy task but actually structuring the thing um according to your business needs and goals is incredibly hard and I also want to reiterate something that Fraser said in the chat also think the lack…

Google Marketing Live: The 2nd annual unofficial tailgate · 2023 · comprobar

Sometimes I reflect on how far we've come from the old days of thousands or millions of keywords This commitment to automation is working, especially when we center the automation around your goals. Our clearest example of this is Performance Max campaigns, which have really exceeded all of our expectations. Advertisers that use Performance Max in their account on average see 13% more total incremental conversions, While the results are great, many of you have told us that you want deeper insights and more transparency. Today, we're announcing new ways to understand how automation drives…

Google Marketing Live Keynote 2022 - American Sign Language · 2022 · comprobar

what's coming this year um i am hoping for and thinking we're going to see more features with performance max i think we're going to start to see a bit more reporting and transparency not the level the people who probably want i'm totally we're going to get a little more information there about what's actually happening behind the curtain um i think youtube ads are due for a giant overhaul the creation process is confusing every a total cluster um so i don't know if they will but i have a hope that they'll do something to just overhaul the way we buy uh one we do want is negative keywords for…

2 Google Ads Experts spill their SECRETS | @clique.agency & @the_google_pro · 2022 · comprobar