Profundizar en un nicho específico es más efectivo que intentar hablarle a todo el mercado

interesting so go deep not broad always yeah it would have really helped or be or as you're saying there going deep allows you to go broad so I mean we can get nerdy about this talking about the buyer and sharp model of brand build brand building when he says you should be targeting everyone in your category but I just don't think that's realistic unless you have the budget to Target everyone in your category when it's talking when we're talking about how Brands grow from small to large yeah you've got a limited budget how are you going that's a really good way of talking about it how are you…

Ep 455: How to Build Culturally Relevant Brands with the "Awareness Advantage" ft. Eugene Healey · 2024 · comprobar

Ya, pero tú buscáis al final no de la marca, sino como algo que resuene con muchas personas llevarlo a formato. personas quieren ver al final, lo que ellos esperan ver de la cuenta o lo que van a conectar. Y de verdad que sirve igual para crecer y que haga branding. Todos estos son e-comerceros, ¿cacháis? Lo que estamos hablando ahora es de este público. Eh esto, empezamos como los memes de los e-comerceros pues como 25 dólares y 5 el shipping. ¿Qué persona de los 30,000 que hay hoy día en Chile que no tiene Shopify ha estado ahí como, ¿por qué mierda no compran?

¿Por Qué los Anuncios Feos Funcionan Mejor en 2025? - Tomás Girardi y Vale Ahumada - E37 · 2025 · comprobar

if you try to sell to everyone you sell to no one I had no business experience what I did know is how to Market to a cyclist and so I always say to people is like business is already hard enough pick a domain where you have unique experience and you have a competitive Advantage so I was like the reality is is by building a brand that like speaks to me you know this this cyclist who loves socks and wants them for every day there's likely still millions of people like me customers are smart they'll kind of come to the conclusion on their own of what you ultimately want so like early days we…

Ep 242: Making a 5X Return on Affiliate Sales with Rob Fraser from Outway Socks · 2022 · comprobar

Two, there was something about wine which as soon as somebody gets a little bit of wine knowledge, they become straight douchebags. And I thought it was time for people to actually talk instead of talking down to people about wine. And when you're in a business meeting and somebody hands you the wine list, you shudder. So I wanted to change that.

PCBC Keynote: Gary Vaynerchuk | 2012 · 2015 · comprobar

ubiquity right like our yeah we make corona amazing beer everyone knows what we're going after you know a hostile penetration from one to two percent to get it to four or five that's a points of view right because if we're only trying to get to five percent of brand we can really lean into a deeper more our values to yours and communicate is is let's you know it's not so much of a stop as much of a start and really start focusing on who are we what do we

VaynerX Presents: Marketing for the Now Episode 34 · 2022 · comprobar