Marketero

Marketero · Temas · Oferta y precio

Podar servicios y ofertas no esenciales es clave para optimizar el negocio

Transformar o sanear una empresa requiere realizar una cirugía estratégica en la oferta, recortando programas de bajo valor, componentes sobrantes o servicios que el mercado no tiene interés en comprar. Mientras que una fuente propone podar consultando al cliente qué elemento no le importaría perder y eliminándolo a prueba, otra destaca la necesidad de prescindir de líneas enteras aun a costa de ingresos inmediatos. En conjunto, coinciden en que vender únicamente lo que el cliente valora simplifica la operación e incluso ayuda a filtrar a los clientes no deseados.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 3 intervenciones distintas de Alex Hormozi y Perpetual Traffic. Son 3 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

both so there's two questions that I iteration cycle so the first one is if there was only one thing that was left my service product what one thing would you want me to keep the second version of that question is the equal opposite if I kept everything except for one thing what thing would you not care at all about and then you delete that thing and you see who complains and to be clear you don't announce that you delete it you just delete it and then see what happens and then if you get complaints you ask yourself the question are these keep because sometimes the people who complain are the…

This Video Will Make Your Business Unstoppable · 2024 · comprobar

just coming in and you're just saying, yeah, this is the best thing to do. Rip away, you know, a couple of million dollars worth of revenue, get rid of all these like lower price programs, Like there was a real methodology behind it, but it was the hardest thing for us to do as an organization. And now we've sort of come out that other side as a better company. And I think most You, you've got to be able to walk away from it in a way to allow it to rebuild. You're going to have to make some hard decisions. You're going to have to maybe even shutter a service line or let an entire department…

The COO Transformation with Ryan Hodges | Perpetual Traffic EP 587 · 2024 · comprobar

Whenever we do talk about that, we lose people who lose interest because entrepreneurs, most entrepreneurs that I serve only think about revenue. Right. The only thing about growth rather than what am I taking home? You know, how much risk am I exposed to that kind of stuff? And I think that just comes with time. But I will practice what I preach and not sell what I want to sell. I will sell what they want to buy. And so that is how, you know, we've we've cut a ton of excess out in 2020 in the business.

Big Business Owner Shares 1 YR of Wealth Lessons in 63min · 2021 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 3 citas de esta idea

¿Y esto está hecho en tu producto?

Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.

Cómo funciona la auditoría →

Ideas del mismo tema

Ver todo sobre oferta y precio →