Los cambios de privacidad de iOS 14 obligan a diversificar canales y construir audiencias propias
- 6 fuentes la sostienen
- Esfuerzo alto
- Retorno alto
- Dicho en 2021–2023
Las restricciones de privacidad introducidas por iOS 14.5 debilitaron el targeting publicitario tradicional, exigiendo que las marcas dejen de depender únicamente de los anuncios pagados en plataformas de terceros. Para adaptarse, las fuentes plantean operar como productoras de medios que acumulan first-party data mediante listas propias, diversificar hacia canales alternativos y apoyarse en el contenido orgánico y la creatividad de marca. Mientras algunas visiones se centran en la producción y optimización constante de contenido propio o de influencers, otras priorizan reestructurar la medición combinando modelos mixtos, atribución y encuestas para asignar presupuestos.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 6 intervenciones distintas de DTC Podcast, GaryVee, Oski de Haciendola y Perpetual Traffic. Son 6 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
hey listeners today our sponsor is our friends at empire flippers we've been pals with the team behind this brand for years and we've seen them become the largest curated m a marketplace in the industry for buying and selling ecommerce businesses if you're the owner of a profitable ecommerce store and you have ever thought about selling your brand for a massive profit there's never been a better time than right now you can check out what your ecommerce store is valued at by going to empireflippers.com valuation dash tool just answer a few simple questions and they'll give you an automated…
Ep 97: iOS14.5 is LIVE — and this is how you’ll survive · 2021 · comprobar
about this idea of triangulation right out what feels right and so we we bunch of channels where kind of like on and so ultimately if you're a brand what do I value for us it's about you mix model that's trying to say okay so you look trying to understand if what is the coefficient right so you you studies with the partners and or with tool like measured which is one we use as well as on platform and that is and so you can see is branded search contribution profit so really understand the cost of those returns and the you can span accordingly right and if business pnl like truly truly do so…
DTC Archive: True Classic - Zero to 9 Figures in Two Years, Powered by Meta Ads · 2023 · comprobar
You know, now it's gotten harder. Also gathering more first party data is going to be important. And I also talked about the importance of building a media, you know, building media brands, something we've always been about email lists, stuff like podcasts, like what we're doing right now, communities, paid communities. I think that this is going to be the future of brands. Started talking about this back at like TNC 2016, the importance of building community and building your own media. If you think those same playbooks are going to work over the next, you know, three to five years, sorry…
Ep. 334: The Future of Marketing with Ryan Deiss · 2023 · comprobar
exactly what you need to be aiming at how that's going a little bit more focused on uh some of
Ep 108: Trifecta Nutrition’s Tessa Bicard Takes on Grocery Stores! · 2021 · comprobar
and then not only have you know have um and so they actually they come back is like flawless
Ep 108: Trifecta Nutrition’s Tessa Bicard Takes on Grocery Stores! · 2021 · comprobar
look at the we are able to take some of that content celebrities um some some big names in
Ep 108: Trifecta Nutrition’s Tessa Bicard Takes on Grocery Stores! · 2021 · comprobar
feeding a lot of uh athletes people who who are pandemic
Ep 108: Trifecta Nutrition’s Tessa Bicard Takes on Grocery Stores! · 2021 · comprobar
realm, like the TikTok and stuff like that for TikTok is a dream come true. It's been years since we've had this. Yeah. And trying to do things, maybe stay, not stay away from paid media, but make sure that the paid media has got a better return. And then the, and then the organic is, but you know, this iOS 14 five, like there's a lot of paid media issues now for DTC. Totally. This is a time to lean into creative and brand.
How to Use TikTok As a Catalyst To Your Side Hustle Success | 4Ds With Gary Vaynerchuk · 2022 · comprobar
Usa canales adicionales, LinkedIn, Pinterest, Snapchat, Google, TikTok, son todos funcionan igual que Facebook. Igual. La huevada raja, funcionan igual y la gente no los usa.
Shopify Setup for iOS 14 and Facebook Conversions API PART 2 · 2021 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 6 citas de esta idea¿Y esto está hecho en tu producto?
Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.
Ideas del mismo tema
- Los anuncios ganadores deben sostenerse en el tiempo en lugar de rotarse constantemente
- Unificar las fases de campaña y capitalizar la prueba social maximiza el rendimiento publicitario
- Escalar la publicidad exige sistemas estructurados y fundamentos de negocio en vez de microgestión
- Alinear las campañas con el algoritmo publicitario es más eficaz que microgestionarlas
- Conocer los costos de adquisición y CPL de referencia permite evaluar el rendimiento del marketing
- Construir una red de contactos efectiva exige tácticas directas y memorables en lugar de depender de tarjetas tradicionales