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Es más efectivo empezar vendiendo ofertas caras y exclusivas antes de lanzar productos accesibles

Comenzar en la cima con servicios o productos de alto precio permite maximizar ingresos con pocos clientes, crear procesos operativos y anclar una narrativa de marca prestigiosa antes de descender hacia opciones masivas o más accesibles. Este enfoque facilita la transición operativa y comercial a medida que se dominan los sistemas de venta y entrega. No obstante, al testear el precio de una oferta concreta existe el matiz de empezar cobrando barato y subir progresivamente para evitar el daño de tener que rebajar tarifas después.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 3 intervenciones distintas de Alex Hormozi. Son 3 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

selling the first thing now the second framework around this the first is the sales to fulfillment Continuum the second is the order in which you attack it and so the way that I recommend doing this is following what I call you know like the Tesla Model which is you start at the top of the pyramid with the most expensive thing first this is typically done for you so this is very easy to sell very hard to fulfill and that's okay because in the beginning you don't have that many customers you don't have that much lead flow and so you want to maximize the revenue per customer now in addition to…

Stop Being Broke. Get Busy. · 2024 · comprobar

tell you exactly what we do with every company which is we just [ __ ] test the price and so we get on the phone and we say and I will say this it's way easier to go low to high than high to low all right and so if you if you sell at a price that's more expensive over time that works out okay if you if you go the other direction it can kind of suck and so um I think going up because think about it you're like yeah well that's what I was selling at last month we have more demand now we're better at our stuff like it makes sense like if you bought a Apple stock at 10 and now it's 20 like you're…

Make More Profit than 99% of People · 2024 · comprobar

And so, the reason that I talk about So, what do I mean by that? Like think a $250,000 Roadster and he had a very happens? Well, then he was able to make next car. And then he made the Model 3 interesting about this is that when you If I say, "Hey, I've got this really fast." And then I say, "Hey guys, many That that brand narrative works because the reverse. Hey, I'm a I'm a budget doesn't hit the same, right? And so, I being able to ship the amount of cars he here cuz you can handle the volume, time. My tip though is to start as high reasons, right? So the Tesla example I versus Rolls-Royce…

Why you aren't making as much money as you want · 2026 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 3 citas de esta idea

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