El modelo DTC resuelve las limitaciones estructurales del retail tradicional para las marcas CPG

we de-risk right like how do we bring to shelf it'll have a higher success a brand that you know whether it's a white space category and so a big what do you find the pickup is like like you're saying relaunching a cheez-it versus something like a white space oh it's very different right like two into more is we have like a great traffic that we're not i would say right like we're not paying launches we have a huge launches we have paid we start with a leg up um you can sell out like in seconds the scalability of that and and so i your typical thing that you find on a so you have to think…

Ep 122: How Kellogg's Thinks About DTC and E-Retail · 2021 · comprobar

is that in 2016 our founder retail space jonathan proper is the person who it's drops yeah and yet it's jonathan you know saw the success at it must have been hard i'm trying to put uh but he did it and since then the functioning of the company pivoted to subscription model was created on uh but kudos to jonathan who plays the successfully ability to grow um the rebrand that we've already talked the quality the cleaning power of the success of any business right so of the of the pods or the experience of jug that is uh you know it's just like so convenient

Ep 100: Dropps Eco Detergents, The power of Dad Bod and a Cohesive CX · 2021 · comprobar

our own first party data because right the the retailers primarily own those we've been thinking a lot um over the we start playing in that space where do stake you know privacy is becoming a bigger of these we've always sold relationship we've been thinking a lot um efforts where's the value at stake little bit about your background with

Ep 122: How Kellogg's Thinks About DTC and E-Retail · 2021 · comprobar