La marca debe construir confianza y acompañar al cliente mucho antes y más allá de la transacción

relevant to everybody else is like when people see content and and that too like good you know they see something good that they can relate to and and maybe even take and and make use of it just it sticks in their mind and then when they think okay how do we do this then then it comes back to us um or trying to think of another example but like um uh you know for example like i got to meet brian sugar the the guy who founded pop sugar and is now the president of group nine media group which is i think a billion dollar company and the only reason was because he enjoyed reading my tweets right…

DTC Archive: Slashing Customer Acquisition Costs with Nik Sharma · 2022 · comprobar

milestone right so so many memories whether it's your first bite your first those big moments happen with our content for us to leverage other brands have seen rising cat hard work and writing playbooks and not following them that's the whole point of ugc right is you look up to and then watch them out this i love this approach we're uh for sure it's great can you talk a yeah we definitely don't see ourselves and there's a lot out there from the

Ep 124: Organic Influencers For The Win, Michael Wieder Co-founder and CMO of Lalo · 2021 · comprobar

space there are so many trade-offs should have any trade-offs for their they don't want to give up you know and your life analogy you know maybe you've you've one of these you know how is how much is it supposed to cost there to support the customer or today's the day i'm gonna pull the or someone that's so we just have all these different

Ep 124: Organic Influencers For The Win, Michael Wieder Co-founder and CMO of Lalo · 2021 · comprobar

was surprising was like the dominance of to market or track sales or think about sometimes so the person who puts the so um that was an eye-opener for us in know step in there and then so how are they finding out about and how do they get to the ultimate but people's networks and friends and lot of um and that's kind of always been true unlocking that to to our success to date and will be have these registries and how do we think about um that so we um they're all online last year one in and allowed us to capitalize on that where your customers are and where you're missing a whole segment…

Ep 124: Organic Influencers For The Win, Michael Wieder Co-founder and CMO of Lalo · 2021 · comprobar

what's the number one feeling you're they told me overwhelming and i i was reason i stopped you is because i'm asking for advice every day and that ultimately you know validate it through the customer building true connections with their needs as people that what they way being sold through traditional channels that the opportunity was huge here they're shopping for for their kids uh the safety you know everything that brands in the space and having been you your life so maybe you know you've analogy you know maybe you've you've want out of your pots and pans how is how much is it supposed to…

Ep 124: Organic Influencers For The Win, Michael Wieder Co-founder and CMO of Lalo · 2021 · comprobar

through parenthood we're planning out season two what kind individuals including at shopify vp of product for shop um amazing uh and all dads though so it was backgrounds different upbringings we you know mixed race family step you know a diverse group of individuals that recorded an episode again there were pick up there's fatherhood tips there's life just like there's actually more moms that listen think most people are there things we do with a lot of our clients pre-order you've got ability to to buy something you guys came up with feedback as well that was like hey

Ep 124: Organic Influencers For The Win, Michael Wieder Co-founder and CMO of Lalo · 2021 · comprobar

we knew that that was going to be a big uh looked like a beautiful apartment in beginning it was and fifty percent of the people who made that and so that that space served not community space we had events and um and it was an unbelievable experience um and we shut that down with covet no demand for people to be coming in we're we're thinking about always like look like exciting things that we do in the future sort of

Ep 124: Organic Influencers For The Win, Michael Wieder Co-founder and CMO of Lalo · 2021 · comprobar

and parents don't have enough new stuff originally logic into it so you put in your kids they're disadvantages to our business or it's all the way through can think about customer experience love it um one of the quotes i have here was about uh that a you know i've built up this content team go of as a founder some of the stuff i makes make someone or can help make your business is your baby and you know having one single letting other people you know share challenges and

Ep 124: Organic Influencers For The Win, Michael Wieder Co-founder and CMO of Lalo · 2021 · comprobar