La concordancia amplia en Google Ads debe evitarse al inicio o reservarse para presupuestos altos con Smart Bidding

keyword match types and understanding that you have to uncheck the broad match setting at the campaign level. Otherwise, even if you try to use exact match keywords, they'll get switched to broad match and then the search term

Advanced Audience Targeting in Google Ads [Inside Google Ads Episode 59] · 2025 · comprobar

and you know broad match is something you can test with these terms particularly if you find that once you run this ad group that one or a few of the keywords are performing really really well at the phrase match level and you think we might be able to broaden this out and get really good results with this as well that would be exactly where i'd start when you want to test board match but it is not something that i would recommend from the very beginning when you're launching a new campaign you want to prove that it can work with the more specific terms first before you broaden out because…

How To Structure Google Ads Campaigns The RIGHT Way · 2022 · comprobar

is. Basically, you have multiple options about our keywords. Google is prompting you to use broad match keywords for your entire campaign, but this will not work if you're doing a branded search for a bunch of things such as linen sheets or other really unrelated terms. You then have phrase match, which will be a little bit more specific than broad match. And then finally, you've got exact match, which if people change one word such as men's linen pants and you're targeting men's linen clothing, it will not show up. Because this is a branded campaign, we're really only going to use these last

Google Ads Tutorial - 2024 FREE ECOM COURSE for Beginners · 2024 · comprobar

Technique number four is to use exact match, maybe a bit of phrase match, but really be careful with broad match keywords. With a small budget, you do not have the budget for Google to be wasteful. And when you use broad match convert, and that can end up being a what most Google advertisers use, to predominantly exact match, maybe a little bit of phrase match, you will miss out on a lot of searches. You will reduce the number of impressions, the instead we need to think about how can I spend money on advertising so that it gets the best possible return that'll of that many people at all. You…

How To HACK Google Ads With a Small Budget · 2025 · comprobar

with is match types. I used to always recommend phrase match keywords as a starting point, kind of your Goldilocks solution. Whereas now I think phrase match is becoming more and more relevant. So it's really small budget, start exact, large budget, start broad. That's how I'm starting No, great, great points. I mean, I agree with you on the phrase match. I am now dubbing phrase Yeah, but they're just, they're just not there anymore. They are not. So I'm only using either broad match or exact match. They're the only two keyword phrases I use. I, my gut feeling on that same as broad match with…

Do Google Ads Reps Help? · 2024 · comprobar

agree with you on the on the phrase match. I am now dubbing phrase match a poor man's broad match. Uh just because not. So, I'm only using either um broad match or exact match. They're the only two keyword phrases I use. I my gut actually operates the same as broad match with less um signals. So, yeah. that's more for new people coming in and

Are Google reps helpful? [Inside Google Ads Episode 48] · 2024 · comprobar

right now as broad match keywords and that is not something we want we don't want to be that broad particularly with a new campaign that's something you want to add in later on so i'm going to go ahead and make all of these um phrase match keywords that's going to provide more specific um targeting and mean that our ads show for searches that are more closely related to the terms we've ended here you go with broad match and you'll see that your ads appear for all sorts of searches that aren't really relevant and can end up wasting money and wasting budget which is why i said it's not…

How To Structure Google Ads Campaigns The RIGHT Way · 2022 · comprobar

types. Broad match tends to be a problem keywords as much as possible, but if you have a low conversion rate, you want to tighten the grip. You want to focus on the keywords that you've actually chosen and that have chosen to perform. You don't want to expand. You want to focus on being efficient. Scale the efficient parts of your account first and then you efficiency but if you have a low conversion rate today skip broad match

Why Your Google Shopping Ads Aren’t Converting — And How to Fix It · 2025 · comprobar

ago but um yeah I I recommend using mainly phrase match and then with just a handful of your top performing keywords being broad match just to comply you know with Google I do always advise that you know if you're using a max conversion strategy obviously broad match that's how Google operates the best but if you're using Max clicks for any variety of reasons just stick strictly to phrase and exact match and I also recommend on brand terms for healthcare specifically that you utilize just exact match because it can match you up with a lot of brands that are irrelevant those close variants yeah

PPC Zone Dec 2024: In PPC We Trust | Sponsored by Optmyzr · 2024 · comprobar

Then it's a little bit bigger. So what we're looking at here is the typical report you pull out of Google Ads. You say, okay, we have the keyword match site. This is the report a lot of people will go and look at overall for the entire account. I've excluded brand terms here. And you'll go exact match, phrase match, broad match, and you'll see broad match spends the most. And it's pretty similar across all of them. Yeah, pretty similar, which is surprising. But ROS is also pretty similar. So this will, if you just look at this on the surface, it'll go like, hey, third of our spend a little…

Google Ads Search Automation with Andrew Lolk and Jyll Saskin Gales · 2025 · comprobar

so I say I think the the main thing for me is conversion data in an account yeah you might have a new business starting a new kind of campaign and they haven't got any conversion data or they started again in some respects and there's nothing there so you want to be a bit more controlled so you might start with exact and then migrate to Broad match at a later date if there's an account with loads of data typically I go with with speaking any new account that's got data I will pretty much go with broad match

Keyword Match Types for Google Ads in 2025 · 2025 · comprobar

entonces así lo vamos a dejar te lo quería explicar y luego viene esta opción que dice palabras claves de concordancia amplia que a mí no me viene habilitada la opción no viene habilitada porque yo utilicé si recuerdas una estrategia de puja o de subastas basada en clicks y esta opción solamente viene disponible cuando yo selecciono conversiones de cualquier manera si viene como conversiones no te recomiendo que selecciones la opción de activado no te lo recomiendo déjala desactivada Por qué Porque lo que va a pasar Es que luego lo vamos a ver en la sección de palabras claves en un momento es…

How to Create a Google Ads Campaign | Tutorial 2025 [UPDATED] · 2024 · comprobar

Now, what we want to do here, I think for beginners, is only start with a combination of phrase and exact You'll get a theme throughout this that to begin with, I want you to be as specific as possible because the more specific you are, the more likely the people that come through are to convert. And that means you're not wasting budget and you're more likely to get better results. So ad do a combination of phrase and exact match like I've done there. If in doubt, go more towards exact. You can always go really specific and then look to expand later. The only downside to being too specific…

The BEST Google Ads Beginners Tutorial (Step By Step) · 2024 · comprobar

working agency broad was favored a lot but with very tight controls and interestingly we're tracking search results and I see a ton of on our clients competitors or not even competitors people Loosely related to them who've got similar names matching to them because they haven't used um negative lists that you know like Abby mentioned so I I was always use broad to best its ability but you have to have very tight control and stringent you know NS and St on top of that got it so

PPC Zone Dec 2024: In PPC We Trust | Sponsored by Optmyzr · 2024 · comprobar

they're trying to leverage broad match with maximized clicks it's like you know you're just handing Google a bunch of money if you're using those two things

Google Ads... Basic vs Advanced Strategies · 2025 · comprobar

and you'll see by the way that google will try and get you to use broad match not something i'd recommend as i've already mentioned it's more of a thing that helps google because it means they can put your ads in front of more searches they can make more money from more different searches that people make i don't think it's within your best interest okay let's go ahead and click

How To Structure Google Ads Campaigns The RIGHT Way · 2022 · comprobar

experimenting a lot with is um match types. I used to always recommend phrase match keywords as a starting point uh kind of your goldilock solution. Whereas now I think phrase match is becoming more and more relevant. So it's really small budget, start exact, large budget, start broad. uh that's how I'm starting to approach the keyword side of things.

Are Google reps helpful? [Inside Google Ads Episode 48] · 2024 · comprobar

miss out on all those potential customers. With broad match Google can get really quite broad and that can present issues. So yes they'll put your ads in front of people searching for Google advertising services but they might also put your ads in front of people that are searching for how to open a Google ad account or how to start a Google ads agency or even broader than that to be perfectly honest. Things that we wouldn't want to put our ads in front of. How to get a job as a Google advertiser. Stuff like that right. So I'm not a fan of using broad match particularly for beginners because…

The BEST Google Ads Beginners Tutorial (Step By Step) · 2024 · comprobar

and it's broad match that means our ads there's a lot of those keywords that I just ran through you would not want your ads to appear I don't want my ads to services that's going to be a waste of agencies so I'd strongly recommend particularly if you're a Google advertising beginner that you do not use broad match keywords so you absolutely you offer if you don't if you don't end up wasting money Google sort of pushes that way you spend more with them but for your business you only want people

The BEST Google Ads Tutorial for Beginners · 2023 · comprobar

effective yeah it's crazy I've seen accounts where you look at the searge terms report and that that's why I I'm not that aggressive adding negatives anymore I kind of hold back a little bit more longer than I normally would have kind of era because I've seen Search terms that should have no right whatsoever to convert and they convert but Google knows when to dip in and out of that search when it comes to the person's profile so when I started seeing stuff like that it makes me think well Google's way ahead of any optimizations we can do in that situation where they've got the data um just…

Keyword Match Types for Google Ads in 2025 · 2025 · comprobar

Entonces en esa época ahora creo que cambió, pero eh hacía pura concordancia amplia. Entonces cuando tenía administración de edificios me llegaba gente que buscaba administración de empresas o carreras y como nada que ver, Después cachái como en verdad necesitáis concordancia amplia modificada, con los mazos o incluso concordancia exacta. Pero la comillas como que es lo hace toda la magia, pues. Sí, Bueno, y ahí también teníamos hasta las palabras negativas, como que empecé a aprender de cómo

De $0 a $10MM USD Al Año con Comunidad Feliz - David Peña - E32 · 2025 · comprobar

keywords. So keywords. I only want enabled ad groups and enabled keywords. We are in broad match. I wasn't expecting that. We have 282 active keywords. Okay. So I'm going to make sure all the columns I broad match. We could be serving on a whole bunch of stuff. So let's see what's going on here. Okay. I'm doing match type, broad match. So I'm going to say all 282 keywords are in broad match. Now broad match is not necessarily bad. We're going to have to check the search terms and negatives to see how Arm broad match? Yeah. So let's see what this search terms report is looking like compared to…

Google Ads audit & Website Growth audit LIVE · 2023 · comprobar

in buying a course because Google has 99 other signals to suggest otherwise. Like the fact that yesterday they were searching for digital marketing courses, right? And then maybe today they're just searching digital marketing. Like that's sort of the promise of broad match keywords that I think most people don't realize. It's like, "Oh, I use broad match. My search terms are all irrelevant." And like if we have a small budget, yes, that's concerning. But if you have a larger budget and you're leveraging smart bidding and you have conversion tracking, all the things you should have if you're…

In The Zone! Jyll Saskin Gales & Santosh Kumar [PPC Zone Mar 2025] · 2025 · comprobar

common mistakes are not understanding match types and so using all broad match keywords from the beginning. Not because broad match keywords are bad, but generally that kind of advertiser is looking to spend 20 to $30 a day. Uh,

In The Zone! Jyll Saskin Gales & Santosh Kumar [PPC Zone Mar 2025] · 2025 · comprobar

punto importante es no Descartes las concordancias amplias en Google ads hay distintos tipos de concordancias que es la frase la exacta y la amplia en los últimos años Nosotros casi no utilizamos la amplia hasta recientemente hemos estado experimentando más con ellas hemos estado obteniendo mejores resultados no siempre pero te recomiendo que no la pierdas de vista y que experimentes con ella y ahora pasemos al punto número 31

10 Años de Experiencia en Google Ads RESUMIDOS en 33 Minutos · 2024 · comprobar

for our panelists is uh broad match keywords use them or not use them how so rap will say Sophie do you use broad match or do you stay away oh I'm still not a convert I really want to be I'm just not a convert yet you're not there yet yeah what about you Nisha broad match keywords you use them not use them I never use them never use them because I never use them because it will be giving so much of unnecessary traffic to my Campaign which would be like uh giving the higher bounce rate and lower CTR rates so I avoid uh basically the FR broad match use it not use it so I have a bit of history…

ppc.zone August 2024: Digging into the numbers ⛏️ · 2024 · comprobar