El ROAS aislado no refleja la rentabilidad real ni el impacto incremental del gasto publicitario

completely debunk the concept of roaz here real quick because if you're trying to Brank a profit and scale your ad account you're probably looking at roas $92 this doesn't mean we were actually 15% better or 10x better we were 3x boom now when you begin to look at RAS versus aov and money in the bank actual much the point is this number doesn't mean anything how much money did we actually make is profit now so if we want to get profit volume that is purchase conversion value minus amount spent that actually says what is our total volume of profit how much money that it actually make remember…

How to Make a Profit and Scale Facebook Ads · 2025 · comprobar

if I increase my spend does my Revenue go up on a projectable basis greater than the volume of spend ultimately that is far more important to me than the revenue that I get from any channel like the the row ads because um and spend is the only way that we can really do that because spend is really the only thing that we can control yeah metrics that I can measure and control if I can't control an action I'm not going to measure and try to improve it

Ad Account Structure, KPIs and more · 2023 · comprobar

is great because it says what is the contribution to my bottom line from if I'm looking at the overall volume of conversions coming to my business if I increase my spend does my Revenue go up on a projectable basis greater than the volume of spend that I've added now maybe that doesn't happen on day one maybe it happens on day five or day 15 or day 30 but can I project what that looks like and ultimately that is far more important to me than the revenue that I get from any channel like the the row ads because um and spend is the only way that we can really do that because spend is really the…

Ad Account Structure, KPIs and more · 2023 · comprobar

Google Ads results fluctuate. Get over it. It's just something you have to accept. And the way to manage that is to look at your Google Ads results over a longer time horizon. If you're looking day to day, you are going to see variation, particularly if you don't generate many conversions per day. Just natural variation you might generate for one day, none the next, 11 the next. That happens. The way to analyze it is to look out on a weekly or a monthly basis. And you'll probably find that the results are far less volatile. So Google Advertisers need to take a step back and be less emotional…

17 Years of Google Ads Advice in 31 Minutes · 2026 · comprobar

ads within all of this stuff you're going to see that every day is a little bit different as well right we can see cents and if you want to make a profit and scale your Facebook ads you have to understand your actual dollars and cents so first off instead of breaking down by day let's break this down by week

How to Make a Profit and Scale Facebook Ads · 2025 · comprobar

attribution is a concept is complete nonsense you cannot point to anyone ad yesterday isn't necessarily because of your ad spend yesterday your sale tomorrow isn't necessarily because your ads spend bought so when we're looking at RAS we have to understand that it's attributed transactions and AD spend right it's it's a revenue from attributed transactions and AD spend but if we know that those attributed actions aren't necessarily because of that ad spend let's say you're on a 7-Day click one day view you could have clicked on an ad on Tuesday but on Saturday the transaction shows up on…

How to Make a Profit and Scale Facebook Ads · 2025 · comprobar

And just for fun, I'm going to add ROAS to this view because I want you to see something. The weeks with the highest return on ad spend are not the weeks with the highest profit volume. And if you run this against your actual week-to-week revenue numbers in your business, you're going to find that the weeks with the best ROAS are often the weeks where your revenue suffered the most because your ad spend wasn't driving nearly as much incrementality to your sales.

This Facebook Ads Lie is Killing Your Business! · 2026 · comprobar

okay Point number three Google ad results fluctuate get over it I've that tear their hair out trying to get consistent day-to-day results from the Google ad campaigns that's just not realistic and it's not realistic because Google ads isn't a video game and a lot you're advertising to real people that are affected by real world events simple things like the weather that can obviously fluctuate day-to-day can have an impact on your results depending on what you sell we're affected by news events by what your competitors are doing by new offers by all sorts of various things they fluctuate…

15 Years of No BS Google Ads Advice in 31 Mins · 2024 · comprobar

dato curioso, puedes tener 10 anuncios, 100 anuncios o tres anuncios en cualquier conjunto de anuncios. En el 99% de los casos, el valor promedio del pedido (AOV) será diferente para cada anuncio. Porque, curiosamente, lo que promocionas con tu anuncio no es lo que la gente compra. Cada

34 Minutes of Helping Businesses Blow Up Their Meta Ads · 2025 · comprobar

off row as itself is the aov of an attributed sale divided by the spend that we're aov is not controllable like you might but you have no idea if somebody's going to come in and drop 20 Euro or 2 000 like you have no control over that yeah

Ad Account Structure, KPIs and more · 2023 · comprobar

off row as itself is the aov of an attributed sale divided by the spend that we're aov is not controllable like you might be able to influence what people spend but you have no idea if somebody's going to come in and drop 20 Euro or 2 000 like you have no control over that yeah

Ad Account Structure, KPIs and more · 2023 · comprobar

off row as itself is the aov of an attributed sale divided by the spend that we're attributing to that ad or that ad set or that campaign today or this hour or this aov is not controllable like you might be able to influence what people spend but you have no idea if somebody's going to come in and drop 20 Euro or 2 000 like you have no control over that yeah

Ad Account Structure, KPIs and more · 2023 · comprobar

off row as itself is the aov of an attributed sale divided by the spend that we're attributing to that ad or that ad set or aov is not controllable like you might be able to influence what people spend but you have no idea if somebody's going to come in and drop 20 Euro or 2 000 like you have no control over that yeah

Ad Account Structure, KPIs and more · 2023 · comprobar

that Ross depends on luck which is first off roaz itself is the aov of an attributed sale divided by the spend that we're attributing to understand there is aov is not controllable like you might be able to influence what people spend but you have no idea if someone's going to come in and drop 20 Euro or 2,000 like you have

3 Ad Account Structure Mistakes That Are COSTING You Money · 2024 · comprobar