El crecimiento publicitario exige experimentos controlados y cambios de presupuesto deliberados fuera del rango histórico

you don't have to spend more you could just un reallocate your budget budget level but just allocate more or less to different channels and achieve a higher outcome so that's what we've rather than say spend more we we think you can unlock grow growth with a reallocation not even just spending more just a reallocation of the same amount actually see a lift which we've seen

When You Need a 3rd Party Attribution Tool With Austin Harrison | Perpetual Traffic EP 524 · 2023 · comprobar

Or you can have like a budget. That's a test budget. And be like, Hey, cool. I try this. And you have to, in that partnership, like I'm absolutely welcome and able to try it, but we need to set parameters. So what does success look like? And we need to isolate that against the rest of our campaigns. If it doesn't do well, because to hold us accountable, like we're absolutely happy to launch, happy to test, but we need to have guardrails. And in a lot of like, I agree, but I'm going to would be, does that get you closer to your goal? Good question. Like adding, adding TikTok ads, that is a…

The #1 Thing You’re NOT Doing Right Now to Crush It in 2025…And How to Fix It | PT EP 651 · 2024 · comprobar

advertising no business model and advertising is part of the business been how to use the platform to make the business model work not how to use a platform to get ad a to work but to get the business model to work and all of it's all about it keeps coming back to improving the business model it all comes back to what's that business's number one objective and how do you tool to improve your business model so unsuccessful longterm because you're not prioritizing the core elements of business growth at

CMO with 30+ Years Experience Reveals Top Facebook Ads Techniques · 2025 · comprobar

global task of decreasing enac and increasing my at scale is It's always important to check each individual channel for in terms of contribution rather than attribution and then test it by making big bold changes so guess otherwise it just gets lost in the EV and flow of heartbeat that is you know always lost in in the shadows I guess I would say your small changes so you have to be big you have to be bold you have to make really dangerous decisions quickly and then measure fast and and

The #1 Secret to Spending Less and Making More on Amazon | Perpetual Traffic EP 665 · 2025 · comprobar

The ads manager is a piece of software designed by some very smart engineers. That's a machine learning algorithm with more data than literally anything else in the world. And its sole purpose is effectively designed to give people positive user experience while conditioning human behavior. Why not use that as your factory and you worry about the raw materials going in and selling what comes out? So if that's the case, it's science. Let's use the scientific method. When somebody says launch 100 ads a week, ask them how does this fit into the scientific method? And if you're testing outside…

How to Test Meta Ads and Scale with Confidence · 2025 · comprobar

so that's that's exactly why we have the like we just need new data we need something to go outside the bounds no so we can say oh that one really or that really does work um otherwise a model will just optimize you within the world that of data that

Ben Tiernan from SepulvedaPartners explains his Multi-Touch Attribution Suggestion Engine, I LOVE IT · 2022 · comprobar

democratization of Big Data uh Computing and things like that yeah give it all give us your stuff by the minute give us all your impressions all your clicks every all your sales data across all the platforms that was all the economic data give us all the environmental data capability of kind of building models real decisions about how we allocate our fund better predictions element of it you can look down to the campaign level across the board and you can look across what we do is like you can bring in linear data and you can simply have a Dr yeah but you can also get it down to the channel…

Ben Tiernan from SepulvedaPartners explains his Multi-Touch Attribution Suggestion Engine, I LOVE IT · 2022 · comprobar

mentalidad de marketing de resultados. Si tienes una impresión sin un clic, ¿cómo interpretas tus métricas secundarias para saber si decisiones correctas para reasignar el gasto de los canales de la parte inferior del embudo a los canales de la parte superior del marketing, ¿con qué frecuencia has aumentado el gasto en publicidad, pero has visto cómo empeoraban los resultados? contaban, y además utilizar la atribución multicanal combinada con una mentalidad de incrementalidad. importante, y luego, cuando cortaste en cierta área que revelaremos y la moviste a la otra área, que no se veía…

5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits. · 2026 · comprobar

Again, deciding a budget beforehand, talking to the client like we're going to run this test for X amount of weeks or probably months. So we can afford to spend like five or 10% of our budget on a new test. But especially for those tests, we have to give it sufficient time. Otherwise, we'll just end up cutting the test after 30 days, never truly seeing the true impact or potential impact of those initiatives.

From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why · 2026 · comprobar

but it only holds true as long as you don't move any barrier as soon as you do it changes dramatically and generally speaking most of these people are using that as information to say great spend up more on this ad set or on this campaign and then that effectively immediately destroys the entire medium mix so you are looking at out of context data historically to plan future action under the assumption that that mix of credit kind of holds true

Ben Tiernan from SepulvedaPartners explains his Multi-Touch Attribution Suggestion Engine, I LOVE IT · 2022 · comprobar

is really important as well like this sort of data to make sure that there's no external factors which are impacting this. So by that I mean if you're increasing Google ad spend but you're also scaling Meta ad spend or Tik Tok ad spend whatever it may be obviously those other channels are also going to have an impact on your contribution margin potentially increasing your new customer revenue potentially increasing so you always want to have like control variables in place when you are like incrementally testing different spend scenarios and different advertising channels otherwise you know…

PPC Live Online ft. Ayisha Yousef, Paul Salame, Jérémy Courty · 2025 · comprobar

en Google ads no existen reglas absolutas todos los consejos que te he dado anteriormente pueden funcionar o no estas recomendaciones no son la verdad absoluta son aprendizajes lecciones que creo que pueden ser de utilidad y por eso te recomiendo también experimentar y

10 Años de Experiencia en Google Ads RESUMIDOS en 33 Minutos · 2024 · comprobar

instead of being a retroactive report suggestive machine that uh dynamically changed and accounted for that different weighting and the changes in the marketplace just deliver a specific um uh then we also bring in environmental data so that we can kind of anticipate other Trends yeah yeah like Market forces and all that other most marketers aren't accounting for that right right and so then you go back where it's completely irrelevant to look at last year's data to understand future competitive your major competitor always comes out with a major push during this

Ben Tiernan from SepulvedaPartners explains his Multi-Touch Attribution Suggestion Engine, I LOVE IT · 2022 · comprobar

working well let's Spike up spend what happens post purchase survey what also happens inside of um instead of the overall ecosystem if YouTube is working we should see a lift everywhere it's almost like an incremental test but I like incremental tests not by shutting off and seeing how much volume I could reduce to prove it my volume test is or my incremental test is scale because if you do if you do an incremental test or if you do like a holdout test all you do is lose volume just prove that marketing works but right marketing works at scale is much harder than see I told you that ad was…

YouTube vs. TV: Which Is Better? | Perpetual Traffic EP 645 · 2024 · comprobar

you have everything optimized perfectly it's everything to all the different campaigns are contributing same degree and everything's fully optimized but the issue with that is and that's a that's where the model or a model will make you it is like a perfectly a way to talk about that is a five dollar a CPA right like so we'll just optimize for the five dollar CPA and everything's contributing perfectly but you're only working within the data that you know right and if you're working and if you've always run your channel we've run these four channels a range of this

Ben Tiernan from SepulvedaPartners explains his Multi-Touch Attribution Suggestion Engine, I LOVE IT · 2022 · comprobar

and if you're always taking the aggressive recommendation Mike you're taking more risk might be but uh you're also changing what's a model aggressively variation gives it more stuff to say oh that doesn't work right or that does need to take some of those risks you know they're they're you're getting confidence level recommendations exactly essentially just make a bunch of wrong decisions make a bunch of right decisions hopefully you're making more right decisions and wrong decisions and

Ben Tiernan from SepulvedaPartners explains his Multi-Touch Attribution Suggestion Engine, I LOVE IT · 2022 · comprobar