El éxito con grandes marcas exige centrarse en el negocio y las finanzas por encima de la publicidad

You have to find the most granular thing that happens in the business. So for us, it was me going through every single line item in our P&L. Yeah. Right. And so I know, you know, everything because where the money goes is where the business invests. And once you know that, you know where everything is, is that. So if you're in a, in a marketing organization, you should know every single metric, every single channel.

We Made a BIG Decision... · 2025 · comprobar

So, as a CEO, taking a business, you know, working with clients that are bringing in, like, 50 to 100 mil, what was the mindset shift that you had to work with the big boys, like the Fortune 500s? Nothing. I let them come to me by being historically correct with what their customer was going to do. The reason I win, often, is because I'm not worried about the person in the middle. I didn't change for them. They changed for me. Why? Because I focused on you. The end customer is the leverage, not the relationship with the person that writes the check. If you're playing long.

50 Minutes of Marketing Strategy You Can Start to Use Today | Digital Agency Expo Keynote · 2019 · comprobar

you know, I talk The reason I've been able to break through a little bit, Vayner, is I go to the highest levels and I only talk business. Only business. It's They're all CFO driven. Has nothing to do with the CMO. It has nothing to do with the CEO. Just [ __ ] math. And I just talk business. And the real business is the retailers are taking all their money cuz they're pouring all their money into trade. They're barely marketing anymore. And when they market, it's not working. Um

Surprise! Your TV Is Dead | Keynote With Young Creatives in Cannes, France 2018 · 2018 · comprobar

you know, I talk The reason I've been able to break through a little bit, Vayner, is I go to the highest levels and I only talk business. Only business. It's They're all CFO driven. Has nothing to do with the CMO. It has nothing to do with the CEO. Just [ __ ] math. And I just talk business. And the real business is the retailers are taking all their money cuz they're pouring all their money into trade. They're barely marketing anymore. And when they market, it's not working. Um

Surprise! Your TV Is Dead | Keynote With Young Creatives in Cannes, France 2018 · 2018 · comprobar

is LTV, or lifetime gross profit, over everything. The guys who can spend the most money on marketing are the ones who make the most money from ads. So when you see these massive marketing companies or these massive campaigns that are out there, it's not because they're better at marketing. It's because their LTV enables them to spend as much as humanly possible on the marketing.

How to make SO much money it makes you sick · 2023 · comprobar

consistente con lo que veo en el sistema del ecosistema Fortune 500 al que llego Trabajo con algunas de las marcas más grandes del mundo y me queda muy claro que la forma en que yo defino el marketing en el trading intradía y la forma en que ellos lo definen es diferente. He podido encontrar un punto medio para que podamos trabajar con ellos, pero mi esperanza diaria es que cuando trabajamos con ellos, los estoy acercando más a nuestra perspectiva. Siempre les digo a mis colegas de Vayner que nos pagan por pensar y elaborar estrategias para ellos, no solo por gestionar los medios y hacer la…

Personal Branding & Marketing Strategies with Eric Siu · 2024 · comprobar